The Future University - SEO Expert (4-6 yrs)

Overview:

- The SEO Expert plays a pivotal role in enhancing the online visibility of the organization through effective search engine optimization strategies.

- As the digital landscape becomes increasingly competitive, the need for a knowledgeable professional who can navigate the complexities of SEO is essential.

- This role is focused on improving the ranking of the organization's web pages on search engines like Google, thereby driving targeted traffic and increasing conversions.

- The SEO Expert will analyze, review, and implement changes to websites so they are optimized for search engines.

- The overall objective is to enhance the user experience while ensuring that the website complies with the latest search engine standards.

- By leveraging industry insights and best practices, the SEO Expert will contribute to the strategic planning of digital marketing initiatives, making it a crucial position within the marketing team.

Key Responsibilities:

- Develop and execute effective SEO strategies to improve website rankings.

- Conduct keyword research to identify new opportunities for content optimization.

- Perform on-page optimization for existing web pages, including meta tags and content structure.

- Build and manage backlinks to improve domain authority and website trustworthiness.

- Analyze website traffic data to assess the effectiveness of SEO strategies.

- Implement technical SEO best practices to enhance website performance.

- Conduct regular audits of the website and recommend improvements.

- Create and maintain comprehensive SEO reports for stakeholders.

- Stay updated with industry trends and algorithm updates to ensure compliance and best practices.

- Collaborate with content producers to ensure SEO best practices are being met.

- Provide recommendations for improving user experience and engagement on the site.

- Monitor and analyze competitor websites to identify new tactics and opportunities.

- Assist in local SEO initiatives to improve visibility in localized searches.

- Train team members on SEO principles and best practices.

- Engage with external vendors or agencies for specialized SEO services when necessary.