Telesales Executive

Executive Tele-Sales/Telemarketing
Job Title Executive Tele-Sales/Telemarketing
Function Telemarketing
Reporting to Assistant Manager - Telemarketing
1. Purpose
Responsible for generation of quality sales leads and activation of non-active customers for the organization
2. Key Responsibilities
Responsibilities
Operational
• Develop the telesales database of potential clients in the region though directory searches, cold calling,
references from existing clients, old customers, non-active customers etc
• Responsible for cold calling to customers in the telemarketing database and generating quality leads to
sales teams for new customer additions
• Generate business from abandoned / lost customers by maintaining regular contact with them and
updating them of new products/services; Forward such leads to the sales teams
• Generate and maximize the sales leads by regularly calling existing customers for potential cross-sell
opportunities and forward such leads to the sales teams
• Ensure lead conversion through fixing of meetings, customer visits, proposals etc
• Provide after sales support to clients post sign up by making courtesy calls, tracking sales & service for
initial 3 months, resolving issues etc; Serve as a single point of contact for the customer during the initial
3 months
• Maximize the productivity in terms of Average number of leads/FTE, lead conversion, revenue/FTE etc.
3. Key Result Areas and Key Performance Indicators
S.No Key Result Areas Key Performance Indicators
1. Drive revenues from existing customers • Revenues from abandoned / lost customers (in
INR)• Cross-sell revenues from existing customers in the
region (in INR)
• Number of quality leads forwarded to the sales
team
2. Drive productivity of the telemarketing team in
the region • Lead conversion (%)• Revenues from converted leads for the first 3
months (in INR)

S.No Key Result Areas Key Performance Indicators
• Average number of leads/FTE
• Average revenues per FTE
• Customer Complaint Audit Scores
3. Ensure Effective Customer Complaint Handling • % Adherence to defined TATs for
o Complaints resolution
o Closure of complaints4. Ensure Performance Driven Culture • Adherence to Performance Management system
timelines and guidelines