Tecnoprism - Manager - IT Marketing (6-8 yrs)

- Tecnoprism is looking for an ambitious Marketing Manager - IT / Software with relevant experience to manage all of our marketing efforts.

- Your main responsibility will be to lead the creation and execution of our marketing campaigns focused on promoting our portfolio of software solutions.

- This will require you to conduct meticulous research of the current software market and turn the market research data into actionable insights that will aid our overall strategy.

- You will collaborate with our developers and other marketing team members (copywriters, content writers, and social media managers) and coordinate our software marketing activities across multiple channels.

- To excel in the role of a Marketing Manager - IT / Software, you are expected to possess in-depth knowledge of software market dynamics, competitive landscape, and best digital marketing practices.

Responsibilities:

- Research market trends in IT industry and identify customer needs, pain points, and buying objections.

- Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages.

- Develop effective marketing strategies focused on promoting our IT / Automation Solutions through content marketing, paid advertising, and social media marketing.

- Plan, allocate, and control the budget for our future campaigns and product launches.

- Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users.

- Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines.

- Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc. )

- Establish strong relationships with external stakeholders, such as industry thought leaders and subject matter experts.

- Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership.

Requirements:

- Master's degree in Marketing/Advertising, Communications, or Business.

- 5+ years of experience on software marketing projects (B2B and SaaS marketing experience will be considered an advantage).

- Working knowledge of project management software [Trello, Jira, Asana].

- Experience with marketing automation software [HubSpot Marketing Hub, ActiveCampaign, or Marketo].

- Excellent communication and presentation skills.

- Strong analytical and project management skills and superb attention to detail