CRM Marketing Associate /Customer Engagement Associate

Experience: 1+ Years into CRM marketing

Notice Period: Max 30 Days

Skill:

Reporting to the Customer Engagement Manager, you will be responsible for the execution of the global customer engagement strategy at Tradu. The main responsibilities of the role will include the creation & optimization of all campaigns keeping the customer at the heart of everything we do. You will be tasked with transforming our CRM campaigns by applying personalization, targeted segmentation, and dynamic content. You will be naturally analytical, ensuring a high level of testing and commercial reporting across all campaigns. This role will require attention to detail, fast paced learning and team collaboration.

Key Responsibilities

• Create, and execute CRM campaigns in conjunction with the marketing calendar, content team planner and product launches.
• Build out customer journey lifecycles working with core teams to scope, develop and continuously optimize.
• Use multi-channel campaigns where possible to drive key KPIs such as Open & Click rates, % funded, % traded and retention rates.
• Be a key player within the customer engagement team, understanding how your campaign work impacts the overall customer journey - content & design are sharp and concise
• Responsible for QAing campaigns, ensuring exceptional attention to detail, we are compliant at all time and proactively advising on process improvements
• Campaign management - responsible for briefing managing deadlines, trafficking assets and building logic/templates and channels.
• Learn how to structure segmentation to allow for streamlined multi-channel journeys/blasts
• Explore the possibilities of dynamic content, sharing competitive examples where relevant. Work with the CRM Manager to build out scope and plan for development.
• Review our retention/engagement reports, recommending optimizations or addressing areas of concern.
• Ensure that any issues with our CRM platform or comms are escalated efficiently.
• To work on any other reasonable task required by your manager.

Skills, Knowledge and Experience

• Understands all core CRM & Retention Marketing KPIs
• Has good knowledge of and is driven to become proficient in Braze and SFMC
• Excellent creative eye and attention to detail
• Highly customer-focused with a good understanding of marketing principles
• Experience using different marketing channels (i.e. email, push notifications, rich inbox etc)
• Proficient using Microsoft Office (particularly Excel)
• Ability to build strong working relationships
• Proactive and clear communicator
• Excellent with time management and ability to multitask
• Self-starter that can take the initiative & be proactive
• Naturally curious- staying on top of latest CRM, technical and competitive trends
• Keen interest in data, martech and problem solving
• Passionate about customer engagement - nothing is sent out unless it is Tradu worthy
• Excellent written and spoken English