Team Member- Digital Marketing

• As a Digital Marketing Manager, you will lead our digital marketing efforts, developing and executing strategies that drive brand awareness, engagement, and customer acquisition
• Your expertise in digital channels, data analysis, and marketing trends will be crucial in achieving our online marketing objectives
• You will work closely with cross-functional teams to create compelling campaigns, optimize online presence, and measure the impact of our digital initiatives

Responsibilities:

• Digital Strategy: Develop and execute comprehensive digital marketing strategies aligned with overall business goals and target audiences
• Campaign Management: Plan, implement, and optimize digital campaigns across various channels, including social media, email, SEO, SEM, and display advertising
• Content Creation: Collaborate with content teams to create engaging and relevant digital content, including articles, graphics, videos, and infographics
• Social Media Management: Manage social media platforms, create content calendars, engage with audiences, and analyze performance metrics
• SEO and SEM: Optimize website content for search engines (SEO), manage pay-per-click (PPC) campaigns, and analyze keyword performance
• Email Marketing: Develop and execute email marketing campaigns, including segmentation, automation, A/B testing, and performance tracking
• Analytics and Reporting: Monitor, analyze, and report on key digital marketing metrics, providing insights for continuous improvement
• Website Optimization: Collaborate with web developers to enhance website user experience, optimize landing pages, and increase conversion rates
• Budget Management: Manage digital marketing budgets, allocating resources effectively to achieve maximum ROI
• Market Trends: Stay updated on digital marketing trends, emerging technologies, and industry best practices