Media Analyst

About Us

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers

At Target, we have a timeless purpose and a proven strategy and that hasnt happened by accident

Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes

That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact

Becoming a Target team member means joining a community that values diverse backgrounds

We believe your unique perspective is important, and you'll build relationships by being authentic and respectful

At Target, inclusion is part of the core value

We aim to create equitable experiences for all, regardless of their dimensions of difference

As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win

Pyramid Overview

At its core, Roundel is about using Targets rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love

That moment when guests are prepping for their Target run and see exactly the right online offer at just the right timeThats Roundel

It works on Targets platforms, like Target

com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal)

We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guestsdigital journey

Position Overview

As a Media Analyst, you will support Targets programmatic Trading Team to help meet the needs of Brand Category Marketing and Target Media Network businesses

This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies

They will assist in managing the day-to-day tasks associated to campaign set up and management

This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes

The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving

Responsibilities

Understand the campaign needs of our media vendor

Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals

Understand and analyse the Media Plan, and ensure the campaign is set accordingly

Manage the budget of the campaigns and effectively shift it between different media channels

Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T

com, display, mobile, video, social and search; consider creative and audience optimization tactics

Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness

Align with Media Planning team to translate patterns in campaign performance into future recommendations

Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest)

Advanced knowledge of DSPs i e,

, DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc,,

Have good understanding of DMP workflows & audience segmentation

About You

2 7 years of experience in digital marketing focused on ad operations, analytics or media execution

Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus

(DBM / TTD / Mediamath / Appnexus / Mopub)

Should have a fair understanding of the retargeting & affinity models

Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage

Understand and analyze the Media Plan, and ensure the campaign is set accordingly

Manage the budget of the campaigns and effectively shift it between different media channels

Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T

com, display, mobile, video, social and search; consider creative and audience optimization tactics

Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness

Intermediate/Advanced Microsoft Excel & PowerPoint skills

Non-Technical / Soft Skills Requirement

Exhibits excellent communication skills & ability to learn quickly

Have strong attention to detail and accuracy

Able to work independently with limited supervision

Diligent, solution-focused with a can-do attitude

Effective time management and organization skills

Eager to get things done and highly self-motivated

Useful Links-

Life at Targethttps://india

target

com/

Benefitshttps://india

target

com / life-at-target / workplace / benefits

Culturehttps://india

target

com/life-at-target/diversity