Analyst Performance and Insights

As a Performance and Insights Analyst , you will report, track, and provide analysis for vendors and Roundel campaigns. This role will focus not only on in- depth analysis of the advertising campaigns but also keenly contributes to trend analysis, upsell opportunities, understanding of measurement methodologies, understanding data and analytics from various sources and making correlation to deliver a great guest experience.

The Performance and Insights Analyst, will be naturally curious, proactive, and detail-oriented, with the ability to handle multiple tasks at once. The individual in this role will be comfortable with hands on involvement with data analysis, insight generation and enjoy digging into data to find ways to optimize it. A strong analytical thinker who can contribute to generating campaign level as well as strategic insights for advertising campaigns on TMN . One must be keen to learn in-depth implementation of various analytics, measurement tools at Target. Target has developed cutting-edge in-house leading methodologies to track and generate accurate performance results. The core competency of this role is campaign s media metrics analysis and flight recap reporting. You ll need to partner with media strategy and operations to understand the objective of campaigns and how they were optimized. This also includes understanding the Target s vendor profiles and their support tiers to cater to the specific expectations of the Sales team and vendors. Carry out quantitative and qualitative research to produce media evaluation reports. These are then used to evaluate/improve the effectiveness of marketing campaigns.

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