Tally Solutions - Manager/Senior Manager - Digital Marketing (8-12 yrs)

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs' growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture & Values:

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us.

Tally's culture is built on the values of Honour - where individuals are respected, Nurture - where growth and collaboration are prioritized, Master - where expertise is honed and shared and Create- where innovation thrives and new ideas flourish.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally.

We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Perks and Benefits:

Here are a few ways we ensure to make your life stress-free!

Hassle Free Travel to Work - We reimburse the fuel expense incurred for travel to work, plus maintenance cost and insurance renewal, for your vehicle! This is applicable on personal vehicle, public transport, or company cab.

Making Your Holidays Happier - Your vacation with family is on us (as per entitlement). This will cover tickets, accommodation, food, and anything that makes your time off enjoyable.

Spotlight@Tally - Our robust rewards and recognition framework ensures noteworthy recognition of individuals and teams that are selected through an inclusive nominations process.

Enjoy Your Time off - To help sustain a healthy work-life balance, we offer an extensive leave policy that caters to all your needs.

We Honour Your Loyalty - At Tally, your loyalty is duly rewarded in the form of cash incentive and the frequency of its disbursement is as per your choice.

About Marketing:

Marketing at Tally is a strategic business enabling function, driving innovation and consistency. We believe in, Customer Connect, Integrated Marketing, Testing and Feedback - Importance of feedback can never be over-rated. We test and seek feedback on our communication themes, product releases. Branding, Customer Marketing, Partner Marketing.

Tally is used across 100+ countries through our extensive network of Tally Partners. The International Brand Marketing team is responsible to handle all communication requests, social media, brand campaigns, content and design requirements for the priority markets.

We work closely with local as well as global social media, creative, PR agencies to come up with relatable campaigns and for seamless execution. In line with our international aspirations and focus we have recently co-sponsored Shark Tank Bangladesh. We also are working on brand campaigns in Saudi Arabia, Kenya in addition to our regular marketing activities happening throughout the year in UAE.

Role: Manager/ Senior Manager- Digital Marketing

Relevant Experience: 8 - 12 Years

Location: Bangalore

How will you make an Impact.

We are seeking a dynamic and results-oriented Digital Marketing Manager to join our team and play a pivotal role in driving online lead generation through biddable media. The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising, and be adept at managing and optimizing campaigns across various online channels.

Experience to bring with you.

- Minimum 3 years of experience in biddable media buying.

- Experience with CRM systems (e.g., Salesforce).

- Exposure to B2B SMB market preferred.

- Proven expertise in building effective multi-channel marketing strategies, including affiliate marketing, DemandGen, social media, and other digital channels.

- Proven expertise in the campaign and reporting management; with good understanding of key online tools such as GA, GTM and Semrush.

- Highly organized and autonomous, but also collaborative and able to work effectively with multiple inter and intra functional teams.

What will you be doing?

- Develop global digital marketing plans to meet business goals for Tally Products.

- Lead a high-performing team (internal + agency) to drive sustainable growth.

- Collaborate with global teams to optimize CPL, CAC, and ROAS across channels.

- Leverage customer insights and analytics to create impactful campaigns that drive results.

Campaign Management:

- Rigorous intelligence gathering and feedback from local business team.

- Local intelligence sharing with performance, content and SEO team as applicable.

- Coordination with local marketing/team for vernacular creative.

- Liaison between agency and business team to achieve alignment on goals and strategy.

- Track budget vs spend by country.

Funnel management:

- Track and report outliers in funnel performance by country.

- Coordinate with local pre-sales/business team for funnel health.

- Red flag CPQL outliers and own remedial actions.

Business presentation:

- Digital marketing deck for business review covering impact, insights and plans.

- Strategy and research deck for central marketing.

- Maintain learning docket of international campaigns.

Marketing Operation:

- Oversee health of international landing and home pages.

- Oversee data sanity of international GA properties.

- Liaison between international business team and mark-ops team for email and WhatsApp campaigns.

- Propose/track A/B tests on international pages.

Local Research:

- Audit social media by country for insight.

- Propose/track BDI/CDI and competitor analysis by country.

- Industry trend spotting by country in digital ecosystem.

KPI:

- Performance marketing goals - 20%

- On-time/In-full execution - 60%

- New initiatives through insight - 20%