Head - Sales - Smallwares Business (12-18 yrs)

Head of Sales

Job Purpose:

- The role is responsible for leading and executing a comprehensive omni-channel sales strategy for a well-established brand in the home and kitchen appliances and smallwares sector.

- With a strong foundation and a vision for exponential growth, the organization seeks a dynamic leader who can seamlessly integrate traditional, modern, and digital sales channels to drive significant market expansion and revenue growth.

- The company primarily operates in domestic markets with a stronghold in emerging geographies and aims to further strengthen its footprint through multi-channel retail strategies.

- The individual will be instrumental in developing an agile, consumer-centric sales framework that enhances accessibility, experience, and engagement across all customer touchpoints.

Job Responsibilities:

Omni-Channel Sales & Business Expansion:

- Develop and implement a high-impact omni-channel sales strategy, ensuring seamless integration between general trade, modern trade, e-commerce, and direct-to-consumer (D2C) sales.

- Leverage data analytics to create personalized, consumer-driven sales approaches, aligning digital and physical store experiences.

- Identify and capitalize on new market trends and emerging distribution channels to enhance accessibility and penetration in Tier 2 & Tier 3 cities.

- Strengthen partnerships with retailers, online marketplaces, and new-age commerce platforms to optimize sales performance.

Channel & Distribution Network Optimization:

- Expand and strengthen the distribution network, ensuring efficient inventory flow and streamlined supply chain coordination.

- Build and manage a hybrid distribution model, leveraging both traditional wholesale partners and modern fulfillment centers for faster deliveries.

- Drive engagement initiatives with channel partners, distributors, and retailers, ensuring alignment with business objectives.

- Optimize trade partner incentive programs to enhance sales execution and brand presence across multiple retail formats.

Sales Operations & Customer Engagement:

- Reinforce the brand's presence in traditional and modern retail formats, ensuring a high-value shopping experience across all channels.

- Implement data-driven sales planning, forecasting, and P&L ownership to optimize revenue streams and profitability.

- Enhance customer lifecycle engagement strategies across offline and online touchpoints, ensuring a consistent brand experience.

- Oversee digital and in-store promotions, leveraging targeted marketing activations and sales campaigns.

E-commerce & Digital Sales Acceleration:

- Develop and execute a structured digital commerce strategy, ensuring competitive positioning across online marketplaces and D2C platforms.

- Collaborate with marketing and tech teams to improve conversion rates and optimize digital consumer journeys.

- Strengthen the synergy between physical and digital storefronts, ensuring smooth transitions for hybrid shopping behaviors.

- Utilize AI-driven insights for price optimization, personalized promotions, and demand forecasting.

Leadership & Team Development:

- Lead, mentor, and build a high-performing omni-channel sales team, ensuring seamless collaboration between online and offline sales units.

- Develop competency-building programs for sales teams and trade partners to ensure proficiency in multi-channel engagement strategies.

- Foster a culture of performance, adaptability, and consumer-first approach, ensuring an agile salesforce equipped for rapid shifts in the market.

- Promote diversity and inclusion within the sales force, creating an innovative and high-performance team environment.

Market Intelligence & Competitive Analysis:

- Conduct ongoing market research and consumer behavior analysis to fine-tune omni-channel sales strategies.

- Leverage technology-driven insights to track evolving shopping trends, channel effectiveness, and customer buying patterns.

- Work closely with product development teams to align offerings with consumer preferences and emerging lifestyle trends.

Competencies Required:

- Omni-Channel Sales Leadership: Ability to create and drive seamless multi-channel sales strategies.

- Channel & Distribution Management: Expertise in managing hybrid distribution networks.

- Consumer-Centric Approach: Understanding of evolving shopping behaviors and personalized sales tactics

- E-commerce & Digital Acumen: Deep knowledge of online consumer behavior, digital sales dynamics, and D2C strategies.

- Analytical Thinking: Data-driven decision-making and real-time performance optimization

- People Leadership: Strong ability to build, mentor, and drive high-performance teams

- Execution Excellence: Agile, hands-on, and result-oriented approach with a strong focus on operational efficiency.

Experience:

- 12-18 years of experience in sales leadership roles within consumer durables, home and kitchen appliances, small wares, FMCG, or allied sectors.

- Demonstrated expertise in driving omni-channel sales growth, including general trade, modern trade, D2C, and e-commerce.

- Proven track record of scaling businesses and expanding market reach in emerging geographies and Tier 2 & Tier 3 cities.

- Strong ability to build and optimize hybrid sales & distribution models for sustainable growth.

Qualification:

- MBA/PGDM in Sales, Marketing, or Business Administration from a recognized institution.