Role purpose: Develop strategy and Shaping product portfolio for a given set of crops/geography to meet customer segment needs
Key responsibilities of role:
Developing product strategies for a given geography , collaborating with cross-functional teams to ensure product alignment with business goals.
Define local Target Product Profile, leading product decisions including market positioning and overall product life cycle management including portfolio shape .
Planning trials: define the standard varieties, trial seeds allocation and standard key traits for evaluation of the PLC 6 trials.
Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory.
Consolidates CU or Territory Trial reports (PLC6) to support advancement decision and promotional activities
Define and drive New Product Introduction (NPI) strategy and Plans with the Customer Experience campaigns
Drive variety naming and activate registration / IP protecting including trials
Assess value traits & positioning , proposing pricing
Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing market trends, values value chain needs including competitors landscape
Update customer needs and preferences, to support analysis of portfolio health, update of TPP and prioritize segments/target/market scope.
Gives technical support to key producers, leverages technical knowledge to the sales team to prepare sales arguments and after sales support.
Knowledge, experience & capabilities:
Product Strategy Development: Experience in developing product strategies and collaborating with cross-functional teams