Drive demand generation with focus on liquidation in the assigned area
Through field promotional activities such as pre-sowing campaigns, Farmer Training Programs,
Field days and Field trips in key villages of the assigned area
Plan, track and Manage team of Market Development Officers (MDO) and their activities
Actively manage relationships with Distributors and Retailers
Focus on accurate and timely planning, placement, liquidation and collections
Regularly report sales and other commercial activities using Salesforce.com (SFDC) and other digital platforms
Develop and maintain relationships with key influencers in the territory
Accountabilities:
Create and Execute the Commercial plan and modus operandi to deliver the planned commercial activities for the responsible geography.
Plan and ensure that the right product is available on shelf at the right time and right quantity.
Execute a plan for the growth of the responsible geography, increase market share and lead growth.
Ensure that right people are available to deliver the business aspiration. Have a fully motivated, engaged and energized Field Staff.
Support a strong channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success.
Any other responsibilities as assigned by senior manager from time to time including Country/Division projects.
Key Deliverable :
Achieve sales revenue targets for the sales region
Undertake the required channel management to ensure availability of company stocks, enable prompt and efficient liquidation in line with demand and minimise saleable returns from trade
Accountable for collections from all customers in the sales region, ensure they are in line with policies and taking required action steps with errant customers
Overarching accountabilities :
Maintain leading position of the company by creating pull for product assortment at the channel level
Be completely crisp and clear in reporting to the Business Manager about the achievements and the risk areas in the region
Work with colleagues within the territory, in the division, in the crop groups and marketing function to develop effective governance and ways of working at the critical interfaces.
Support the development of a change plan taking into account employee engagement, team development and customer connection.
Knowledge, experience & capabilities:
Agro industry experience
Experienced in Sales management, Customer Relation Management
Large Customer management skills, Team player, com