Manager - Marketing - Healthcare - India & South Asia (10-20 yrs)

Marketing Manager - India and South Asia

We are looking for a customer-facing Marketing Manager from OT Equipments or / OT Capex or / OT High-End Products to play a pivotal role in driving business growth and market share within the India & South Asia region. This role requires a blend of marketing expertise, industry knowledge, and strong analytical skills to develop and execute strategic marketing plans.

Key Roles and Responsibilities:

- Lead, coordinate, and manage the execution of marketing plans for India & South Asia.

- Identify and capitalize on opportunities for market share growth and revenue generation.

- Collaborate with the sales leadership team to gather data, analyze market trends, and develop actionable insights to form marketing strategies.

- Work collaboratively with business leaders to build long-term plan.

- Develop segmentation and go-to-market strategies for product lines, working collaboratively with customers and sales teams.

- Conduct market research to understand customer needs, buying behaviors, and competitive landscape.

- Develop and implement a comprehensive calendarized training plan to enhance competency.

- Identify KOL, Key consultants & MEP agencies and develop strategies to leverage their expertise for brand awareness and thought leadership.

Internal:

- Partner with the Global & APAC Marketing team to build and execute product launch plans, encompassing value proposition development, segmentation, pricing, channel strategy, and sales enablement tools.

- Design and implement programs to improve customer experience and drive to retain old customers.

- Performs industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.

- Orchestrates research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifies customers' clinical and economic needs, values, and desired benefits.

- Creates business case for new product development and product positioning in collaboration with global product leaders.

- Builds the forecast plan for India manufacturing for country.

- Work closely with India production team to support & meet the need of global demands.

- Drive & build process towards greater operational efficiency & smooth executions.

- Work closely with other sales, operations, marketing, and digital teams.

Required Qualifications:

- Bachelor's degree in marketing, Business Administration, or a related field (focus on Medical equipment & Healthcare Infra)

- Between 10 - 20 years of experience.

- Proven track record of developing and executing successful marketing campaigns.

- Strong analytical skills with proficiency in market research methodologies and data analysis tools.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

- Demonstrated project management skills and the ability to prioritize and manage multiple tasks simultaneously.

Desired Qualifications:

- Experience in the India & South Asia healthcare market is a plus.

- Strong understanding of marketing best practices and digital marketing channels.

- Experience with marketing automation tools and data visualization techniques.