Paid Media Specialist

Ensures that keyword implementation, ad copy creation, bid, landing pages, and other related daily SEM are effectively executed and that they are in line with the allocated budget and timelines.
Managing the implementation of SEM strategies across various search engines and ad networks, inclusive of Google, Bing, and Yahoo and also in charge of implementing tracking solutions for both Audience Extension and Paid Search initiatives.
Constant monitoring of SEM campaigns by performing advanced research and analysis on search performance metrics such as quality score and competitive analysis.
Measuring the effectiveness of SEM strategies in terms of ROI, traffic, and conversion against the overall goals of the business, making sure SEM campaigns stay aligned with business objectives.
Simplify reports and analysis ensuring that they are easy to read and interpret prior to presentation to clients and relevant stakeholders.
Leveraging performance and reporting tools such as Google Analytics etc. in order providing internal insight and transparency to the businesss online market and consumer performance.
Working closely with the web design department, and the content departments in identifying and implementing necessary changes to existing SEM campaigns strategies, content etc. that will improve the performance of paid search campaigns of the business.