SEM Specialist

Job Title: SEM Specialist

Organization Name - Akbar Travels

Location: Mumbai

Job Summary:

We are seeking an SEM Specialist to manage and optimize our paid search campaigns across Google Ads, Facebook and other meta platforms. The role involves developing strategies to increase website/app traffic, improving ad performance, and maximizing ROI through data-driven decisions.

Key Responsibilities:

Paid Search Strategy & Execution:

• Plan, execute, and optimize Paid campaigns across Google Ads, Facebook and other meta platforms.
• Conduct keyword research to identify high-performing search terms for ads.
• Manage budget allocation to ensure optimal spending and cost efficiency.

Ad Copy & Landing Page Optimization:

• Create/work closely with Content team for creating compelling ad copy that drives clicks and conversions.
• A/B test ad creatives and landing pages to improve campaign performance.
• Collaborate with designers and developers to optimize landing pages for user experience and conversion rates.

Bid Management & Audience Targeting:

• Monitor and adjust bids to maintain competitive ad placements.
• Implement audience segmentation strategies for re-marketing and retargeting campaigns.
• Utilize demographic, geographic, and behavioral data to refine targeting strategies.

Analytics & Performance Tracking:

• Track and analyze campaign performance using Google Ads, Google Analytics, and other tracking tools.
• Monitor key metrics such as CTR, CPC, Quality Score, and conversion rates.
• Provide regular reports withactionables insights and recommendations for improvement.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in PPC/SEM advertising, preferably in the travel or hospitality industry.
• Expertise in Google Ads, Meta platfm, Google Analytics, and PPC bid management tools.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Experience with A/B testing and conversion rate optimization.