Lead Marketing B2B

Job Role Objective:

The Lead of LSV Marketing would work closely with the leadership team of large space ventilation cooling (LSV). This role would be responsible for post-product development efforts. This would include pricing and positioning the products, crafting messaging, conducting demonstrations and trade show presentations, and creating sales collaterals - focused on the end goal of driving demand and sales of Symphony products.

Job responsibilities:

• Define and implement marketing strategies for the LSV business in alignment with the overall business plan and objectives, in collaboration with sales, service, R&D, commercials, and Operations.
• Responsible for overall RoI on the LSV marketing budgets across online and offline modes of communication.
• Perform market research to understand consumer trends and preferences and identify potential changes in communication, outreach modes, and products.
• Ensuring that the product, pricing, and packaging are in alignment with the customers and channel stakeholders
• Identify target customers/segments and other relevant market intelligence through a detailed industry study. Identify the TAM for each of the identified segments
• Lead the post-product development marketing efforts, by acting as a VoC for the internal organization
• Work closely with the R&D team to define product lifecycle / potential product changes to fit the customer requirements / minor customizations required to cater to large target customers
• Customize the messaging and value proposition for each of the identified segments, to drive the product usefulness more effectively
• Create a communication plan to educate the external stakeholders on our product features and their benefits
• Develop marketing programs (e.g. sales documentation, product videos, website copy, blog posts, TVC, etc.) that articulate the benefits of our products
• Identify relevant external agencies to manage the product marketing activities like media planning, creative development, digital marketing, etc.
• Create KPIs for each of the agencies and regularly monitor the same w.r.t. target achievement
• Conduct detailed market analysis to obtain an understanding of the competitive landscape and help establish product differentiators
• Create sales collateral (offline and online) and tools that align with the buying process and help move prospects & customers through the sales cycle (funnel)
• Assist the sales team with client interactions whenever required (e.g.: when a deep dive into the product differentiators vis-à-vis competitors is required). Also, develop relevant training tools for the sales team
• Attend relevant industry conferences, trade shows, seminars, etc. and present the value proposition to promote Symphony products
• Identify influencers (online and offline) which can act as a product advocate across different customer segments
• Should lead generation activities both offline and online

Preferred candidate profile

• Engineering and MBA / PGDM in marketing management
• Atleast 15+ years of experience in product marketing in B2B segment (preferably with any industrial product / automotive firm)
• Proven record of managing successfully growing the business with marketing initiatives.
• Experience in using technology tools for CRM / E-mail marketing, and digital campaigns for lead generation.
• Should have extensive experience in creating brand awareness and leading to conversion for b2b segments like factories, warehouses, restaurants, etc