Eyecare Marketing Lead (10-20 yrs)

Job Title: Eyecare Marketing Lead

Job Purpose:

Lead the marketing efforts for a therapy segment by developing and implementing strategic and promotional plans for assigned brands. Focus on both short-term and long-term strategies with patient-centricity as the core principle. Ensure compliance with organizational and regulatory standards while achieving business goals.

Key Responsibilities

- Drive top-line growth, market share, and bottom-line profitability for assigned brands/therapy segments.

- Develop and execute marketing strategies tailored to brand objectives.

- Analyze market trends, customer behavior, and competitor activity using primary and secondary data.

- Monitor ROI on marketing strategies and adapt plans accordingly.

- Conduct market research to refine strategies and address market dynamics.

- Train and mentor field staff on disease knowledge, promotional material, and customer engagement.

- Support field teams with communication, handling objections, and managing key opinion leaders (KOLs).

- Collaborate effectively with cross-functional teams, including medical, training, supply chain, finance, and promotions.

Qualifications

- Bachelor's degree in Pharmacy or Science with an MBA or equivalent postgraduate degree in business management.

- 10+ years of experience in marketing, preferably in the healthcare or pharmaceutical industry.

Key Skills and Competencies

- Strong strategic thinking and analytical abilities.

- Excellent communication, interpersonal, and leadership skills.

- Proven ability to plan and achieve short-term and long-term goals.

- Capability to influence and develop high-performing teams.

- Results-driven mindset with a continuous learning attitude.

- This role offers an exciting opportunity for a seasoned marketing professional to lead impactful initiatives in the eyecare segment.