Business Development Executive

Key Responsibilities:

• Identify and target potential customers through various channels (social media, email, phone, contact, own generated leads).
• Build relationships with key decision-makers and influencers like school principals , secretary etc
• Reaching out to new customers and explaining them the benefits of products.
• Identify and qualify new markets, products, or services to expand existing customer base.
• Conduct cold calls, emails, meetings to pitch solutions to potential customers.
• Conduct product demos and presentations to showcase app features and benefits.
• Develop and execute sales strategies to meet and exceed quarterly targets.
• Collaborate with development teams (marketing, product) to align sales efforts.
• Provide customer feedback and insights to improve app development.
• Regularly visit market for new leads and following up existing leads.
• Analyzing customer's requirements and providing them solutions as per their needs.
• Achieving sales targets by acquiring new clients.
• Lead test-and-learn efforts - gather and analyze data in a rigorous statistical manner, and uncover insights to optimize app marketing efforts and inform future testing.
• Maintain accurate records of interactions and progress towards goals.
• Conduct market research to identify emerging trends, customer needs, and competitive landscape.
• Develop customized proposals and business models to cater to client needs.
• Provide feedback from customers and partners to the product development team to refine app features and functionalities.
• Prepare reports and presentations on performance metrics, key deals, and market trends.
• Sales and Negotiation Skills
  Ability to pitch and sell mobile app promotion services effectively.
• Expertise in closing deals and handling objections.
• Strong negotiation skills to achieve win-win outcomes.
• Marketing Knowledge
• Understanding of digital marketing strategies, including app store optimization (ASO), user acquisition, and social media marketing.
• Awareness of market trends in mobile apps and consumer behavior.
• Communication Skills
• Exceptional verbal and written communication skills.
• Ability to craft compelling sales presentations and proposals.
• Active listening skills to understand client needs.
• Relationship Management
• Building and nurturing long-term relationships with clients.
• Managing client expectations and ensuring satisfaction.
• Analytical and Research Skills
• Proficiency in market research to identify opportunities and trends.
• Ability to analyze sales data and make data-driven decisions.
• Problem-Solving Skills
• Identifying client pain points and proposing tailored solutions.
• Quick thinking and adaptability to overcome challenges.
• Technical Aptitude
• Familiarity with mobile app ecosystems, app analytics tools, and promotional platforms.
• Proficiency in CRM tools and sales tracking software.
• Time Management and Organization
• Prioritizing tasks to meet sales targets and deadlines.
• Keeping accurate records and managing multiple clients simultaneously.
• Networking and Outreach
• Ability to expand professional networks and engage with stakeholders.
• Active participation in industry events and online communities.
• Resilience and Drive
• Persistent and goal-oriented with a positive attitude.
• Self-motivated to achieve and exceed targets

Preferred candidate profile

• Educational Background
  Any Graduate
• Bachelors degree in Business Administration, Marketing, Communication, or a related field.
• MBA or postgraduate degree in Sales/Marketing (preferred but not mandatory).
• Experience
  0 to 2 years of experience in business development, sales, or marketing in the digital marketing or mobile app promotion industry.
• Proven track record of meeting or exceeding sales targets.
• Experience in working with mobile app publishers, developers, or digital agencies is a plus.
• Industry Knowledge :
  Familiarity with the mobile app ecosystem, app stores (Google Play, Apple App Store), and user acquisition strategies.
• Understanding of digital advertising platforms, including Google Ads, Facebook Ads, and programmatic advertising.
• Skills and Competencies
• Strong interpersonal and communication skills to interact effectively with clients.
• Proficient in CRM tools (e.g., Salesforce, HubSpot) and sales tracking systems.
• Analytical mindset with the ability to interpret market trends and data.
• Goal-oriented with exceptional planning and time management abilities.
• Personality Traits
• Energetic, self-motivated, and results-driven individual.
• Resilient and adaptable to a fast-paced, dynamic environment.
• Team player with a collaborative approach to achieving objectives.
• Technical Proficiency
• Comfortable with digital tools, presentation software (e.g., PowerPoint, Canva), and data analysis tools like Excel.
• Knowledge of app analytics platforms (e.g., App Annie, Sensor Tower, Adjust) is a bonus.
• Availability and Flexibility
  Willingness to travel for client meetings or industry events as needed.
• Flexible to adapt to varying client demands and time zones.

Key Performance Indicators (KPIs):

• Revenue Growth:

Target: Achieve a specified percentage increase in revenue within a defined time frame (e.g., 20% Quarterly growth).

• Client Acquisition:

Target: Acquire a specific number of new clients monthly or quarterly that is minimum 15 new clients per quarter.

• Partnerships Established:

Target: Secure a defined number of strategic partnerships (e.g., 2 partnerships per quarter).

• Lead Conversion Rate:

Target: Convert at least 40% of qualified leads into active clients.

• Customer Retention:

Target: Maintain a client retention rate of 90% or higher.

• Market Insights Delivered:

Target: Provide actionable market research reports or insights quarterly.

• Proposal Success Rate:

Target: Secure approval on at least 50% of submitted proposals.

• App Engagement Metrics:

Target: Collaborate with the product team to achieve specific app-related goals, such as increasing user downloads by 25% or boosting daily active users (DAU).

• Cross-Functional Collaboration:

Target: Ensure timely delivery of insights and support to other teams (e.g., monthly alignment meetings with marketing and product teams).

• Client Satisfaction:

Target: Achieve an average client satisfaction score of 90% or higher based on feedback.

Career Path:

• Mobile App Marketing Sales Representative.
• Senior Sales Representative.
• Sales Manager.
• Business Development Manager.
• Director of Sales.

Perks and Benefits

• Competitive salary with performance-based incentives.
• Opportunity to work in a fast-growing industry.
• Professional development and training opportunities.
• Flexible working environment.
• Paid time off yearly 10
• Sick day off monthly 1