Lead - Marketing - IT (6-9 yrs)

Job Description : Marketing Lead.

Experience : 6+ Years.

Location : Noida (Currently Hybrid Work Mode).

- Xebo.ai is a SaaS based experience management and market research platform.

- We are a global IT product based firm whose vision is to be the best in class research platform which helps organizations make smarter and informed decisions hence improving the experiences organizations provide to every stakeholder.

- The platform helps organizations capturefeedback at multiple touchpoints, understand it in real-time, and deliver insights by offering Simplified Survey, Customer Experience, Employee Satisfaction, Brand Tracking and Awareness.

- We are proud to provide Communities and Mystery Shopping solutions, as well as strategic guidance, support and services to leading banks, Insurance companies, airports and FMCG companies across the globe.

- With a creative management, a skilled team, and an inherent ability to succeed, Xebo.ai strives to grow and reach heights.

Position Description:

- We are looking for a full-time Marketing Lead to join our team in Noida, with flexibility for some remote work.

- The Marketing Lead will be responsible for developing and executing marketing strategies to increase brand awareness and drive sales.

- This pivotal role steers and optimises our current B2B digital growth efforts across our main markets.

- You will plan and execute campaigns to educate companies about Xebo.ai, and will work across paid media and multiple commercial stakeholders, through growth initiatives, campaigns and partnerships.

- This is an instrumental role to ensure Survey2Connect hits its ambitious growth goals, through best in classpractices.

Role Responsibilities:

- You will define, plan and implement our B2B growth marketing strategies.

- Monitor and ensure B2B marketing campaigns deliver against weekly / monthly targets in terms of traffic, inbound leads, etc.

- Perform strategic analysis to evaluate the end-to-end customer experience across multiple channels and customer touch points through our web.

- You will own conversion on site, and will work closely with product lead to roll out growth initiatives that boost our conversion rates.

- Devise and implement sophisticated automated strategies for lead nurturing and B2B sales lifecycles.

- Be a key knowledge leader with regards to B2B input relevant local context, and guide specialists into defining the right set of strategies to launch marketing campaigns.

- Build stakeholder trust between growth marketing org and other relevant areas and functions as commercial, brand, product or risk, sharing wins and learnings, and contributing to elevate the broader team's impact.

- Liaise with Sales lead and Product Lead and manage the marketing team of young self motivated individuals.

- 6+ years of demonstrated work experience in B2B marketing and growth, across paid and organic, working with B2B communities and developing acquisition and retention plans.

- Strong project management and stakeholder management capabilities.