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Customer Relationship Management (CRM)

1-5 years

Gurgaon / Gurugram

1 vacancy

Customer Relationship Management (CRM)

Super Scholar

posted 2d ago

Job Role Insights

Flexible timing

Job Description

Overview
The Customer Relationship Management (CRM) role is critical in enhancing customer satisfaction and retention by managing and analyzing customer interactions throughout the customer lifecycle. This position ensures that the organization understands customer needs, preferences, and feedback, thereby strengthening relationships and ensuring long-term loyalty. The CRM professional is responsible for developing and maintaining CRM systems that optimize our company s customer interactions while leveraging data to inform marketing strategies and improve service delivery. By collaborating with various departments, the CRM role helps create a cohesive customer experience that drives business growth and success. A successful CRM specialist not only understands the technology but also harnesses it to provide valuable insights and recommend actionable strategies for improving customer relationships, ultimately contributing to the overarching goals of the organization.
Key Responsibilities
  • Develop and implement CRM strategies to optimize customer experiences.
  • Analyze customer data to identify trends and opportunities for improvement.
  • Coordinate with marketing teams to ensure aligned strategies for customer retention.
  • Manage CRM software and update customer profiles as necessary.
  • Monitor and report on customer satisfaction metrics.
  • Train staff on CRM tools and best practices.
  • Facilitate feedback collection from customers and incorporate insights into business strategies.
  • Collaborate with sales teams to ensure a seamless customer journey.
  • Design customer engagement programs that promote brand loyalty.
  • Identify opportunities for upselling and cross-selling based on customer data.
  • Ensure customer data is compliant with privacy regulations.
  • Prepare regular reports on CRM performance and customer insights.
  • Assist in developing promotional material targeting existing customers.
  • Implement automated processes to enhance customer interactions.
  • Work with IT to troubleshoot CRM system issues.
Required Qualifications
  • Bachelor s degree in Marketing, Business Administration, or related field.
  • At least 3 years of experience in a CRM role or customer-facing position.
  • Proficiency in CRM software, such as Salesforce, HubSpot, or similar tools.
  • Strong understanding of customer service principles.
  • Excellent verbal and written communication skills.
  • Experience in data analysis and reporting.
  • Ability to work collaboratively in cross-functional teams.
  • Familiarity with marketing automation tools.
  • Strong organizational and time management skills.
  • Proven ability to handle multiple projects simultaneously.
  • Detail-oriented with a focus on quality output.
  • Experience in customer segmentation and targeting strategies.
  • Knowledge of privacy and data compliance regulations.
  • Curiosity and desire to learn about customer behavior and market trends.
  • Experience in designing and implementing customer surveys.
  • Ability to adapt to changing business needs and environments.

Employment Type: Full Time, Permanent

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