Sumtracker - Manager - Digital Marketing - B2B SaaS Vertical (3-10 yrs)

Company website: https://sumtracker.com

Skills: Landing pages, Content marketing, SEO, Email outreach, Affiliate marketing

Experience: 3+ years in Marketing

Work policy and location: This is a remote position, but we value in-person collaboration and occasional team gatherings. Candidates must be located in the NCR region to facilitate these meet-ups, which will typically be held in Gurgaon

What is Sumtracker?

Sumtracker is a fast-growing B2B SaaS startup revolutionizing inventory management for e-commerce businesses worldwide. Founded by IIT Delhi alumni, our powerful software empowers merchants selling across major platforms like Shopify, Amazon, eBay, Etsy, and more. We're proud to support a global client base across the US, UK, Australia, and beyond. At Sumtracker, we're passionate about simplifying the complexities of inventory for e-commerce entrepreneurs and are driven to become the industry leader in this exciting space. Join us as we make a real difference in the lives of online sellers!

Position Overview

We are looking for a dynamic and detail-oriented Marketing Specialist to take ownership of our product marketing, website and content marketing initiatives. This role is perfect for someone with a blend of creativity, strategic thinking, and strong organisational skills. You will play a pivotal role in driving our online presence, engaging our target audience, and supporting lead generation efforts. Your goal will be to achieve overall marketing objectives using digital tools and platforms.

Key Responsibilities

Landing Pages

- Design and manage landing pages on our website ensuring their content is always up-to-date, engaging, and optimized for user experience.

- Track website performance metrics and use insights to drive improvements in engagement and conversions.

Content Creation and Management

- Develop and execute a comprehensive content marketing plan aligned with business goals.

- Create, edit, and publish high-quality content for the website, blog, and other channels.

- Collaborate with product and customer success teams to generate customer-centric content, including newsletters, case studies, FAQs, and tutorials.

SEO

- Understand SEO principles and follow SEO practices

- Conduct keyword research and optimize content for search engines.

- Build and manage a robust backlink strategy to improve domain authority.

Campaigns and Promotions

- Support the planning and execution of marketing campaigns, ensuring alignment with brand and business objectives.

- Coordinate with designers and other team members to produce compelling visuals and assets.

- Monitor and report on the performance of content and campaigns, providing actionable recommendations.

Email and Cold outreach

- Responsible for all email content and communication

- Drive cold outreach campaigns

Marketing Analytics

- Analyze marketing performance using tools like Google Analytics, SEMrush, or other platforms.

- Track and report on key metrics to evaluate success and refine strategies.

Collaboration and Communication

- Work closely with the founders, especially the CEO, to align marketing efforts with overall business strategy.

- Stay updated on industry trends and competitors' activities to identify new opportunities.

Qualifications and Skills

- Proven experience in digital marketing and content marketing in a B2B SaaS company

- Excellent written and verbal communication skills.

- Creative mindset with an eye for design and detail.

- Experience in e-commerce or SaaS industry.

- Knowledge of marketing automation and analytics tools.

Who will you report to: Founders

Why should you join us?

- Competitive compensation : We offer attractive salaries and annual performance-based increments

- Remote work : Enjoy the flexibility of working 100% remotely.

- Growth opportunities : Take on a pivotal role and gain full ownership of your work, accelerating your career development.

- Global impact : Work with a diverse, global client base, gaining valuable experience in understanding client behavior and needs across the world.

Team and Culture

At Sumtracker, we foster a culture that values autonomy, ownership, and transparency. Here's what you can expect.

- Process-driven and autonomous : We have well-defined processes that empower you to work independently and take ownership of your tasks.

- Transparency : We believe in open communication and keep everyone informed about company progress and individual contributions.

- Direct feedback : Share your thoughts and ideas directly with the founders, fostering a collaborative environment.

- Remote work flexibility : Enjoy the freedom of working 100% remotely.

- Team bonding : Participate in company gatherings to connect with your colleagues.

- Skill development : Enhance your skills with company-sponsored courses.

- Flexible work timings : Benefit from flexible work hours based on your role.

So, think we're a good fit? Then let's roll.