Assistant Manager - Product Development

Role & responsibilities

Manage Top Line and Bottom Line:

Accountable for achieving the budgeted top line and bottom line of the product.

Networking:

Acts as a grid between Business head and Product development team, Customers / Consumers and Sales team to address the needs.

Market intelligence:

Conduct market research, competitor analysis and benchmarking for new products.

Understand the customer needs and translate them into product requirements.

Responsible for collecting and analysing data of the products / categories handled by him to determine strategy for growth in areas such as market opportunity, market penetration and market development.

New product development:

Define business and product parameters, drive prioritization and partner with development team.

Interact with R & D, manufacturing team, vendors for developing complete product budget.

Design and develop attractive and cost-effective packaging.

Responsible for development of new product from process losses if any in a given product to bring in value and realizations.

Test Marketing:

Performing customer and market centric research before launch of a new product.

Product Launch:

Define product positioning and product USP.

Define distribution and placement strategies.

Conduct post-launch analysis of new products.

Provide product training to internal & external customers.

Product Promotion:

Coordinating the development of communication materials such as catalogues websites, brochures, packaging and in-store displays.

Brand promotion activities, campaign / advertisements on media (Press / Visual) and other online branding promotions.

Pricing:

To review and refine the pricing strategy for existing as well as new products.

Benchmark key competition for pricing and to understand all price volume gap/ opportunities.

Accountable for fixing margins and schemes for the existing & new products for distributors and retailers.

Product lifecycle:

Track the entire lifecycle of the product.

Devising growth strategies for a product during its life cycle on a periodical basis to achieve desired results

Responsible for capacity augmentation on the growth of the product.

Contact Details

Ph No: 9364412340

Mail to: karthikns@sugunafoods.com