Digital Marketing Specialist (7-15 yrs)

Job Description:

- We are seeking a skilled and results-driven Digital Marketing Specialist to join our team.

- This role requires expertise in Google Ads, SEM strategy, and paid search campaigns across platforms like Google Ads and Bing Ads.

- You will be responsible for driving performance through data analysis, conversion rate optimization (CRO), and continuous improvement of performance metrics like ROAS, CPA, and CPL.

Key Responsibilities:

- Develop and execute SEM and paid search campaigns to drive measurable results.

- Analyze data and optimize campaigns for improved performance and ROI.

- Manage budgets, forecasting, and reporting on key performance metrics.

- Conduct A/B testing and optimize landing pages for higher conversions.

- Utilize marketing automation tools (Google Analytics, Google Tag Manager) to track, analyze, and optimize performance.

- Collaborate with leadership to align digital marketing strategies and lead a high-performing team.

- Build and maintain strong client relationships while delivering results on time.

Skills & Qualifications:

- Strong experience with Google Ads, Bing Ads, and SEM.

- Proficiency in data analytics, CRO, and performance metric reporting (ROAS, CPA, CPL).

- Expertise in budget management, A/B testing, and landing page optimization.

- Familiarity with marketing automation tools like Google Analytics and Google Tag Manager.

- Proven ability to lead teams, develop strategies, and manage client relationships effectively