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Genaral Manager - Marketing
Sterling Holiday Resort
posted 22d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Roles and Responsibilities
- Develop and execute brand strategies to drive business growth, focusing on premiumization and brand positioning.
- Manage marketing budgets, plan campaigns, and activate brands across multiple channels (ATL & BTL).
- Collaborate with cross-functional teams to launch new products and services, ensuring successful product-market fit.
- Analyze market trends, competitor activity, and customer insights to inform marketing decisions.
- Oversee brand communication development, including messaging frameworks, creative assets, and stakeholder engagement.
Employment Type: Full Time, Permanent
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(based on 15 Sterling Holiday Resort interviews) What people at Sterling Holiday Resort are saying
Rating based on 1 Genaral Manager- Marketing
review
Anonymous · Marketing
in Chennai
The welcome culture is good. The resort teams are professional and are trained to handle all guests
The growth plan is not well defined. It lacks clarity on assigning KRA and systems are some what still controlled by individuals. If yo are hardworking you will remain overused and less paid. Also they wont accept your way of making the work simpler and efficient unless the world falls apart in front of management fpr them to realise.
Read 1 reviewGenaral Manager- Marketing salary at Sterling Holiday Resort
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