Marketing Executive

Role & responsibilities

1. Branding & Awareness

• Assist in implementing marketing campaigns to enhance the universitys brand presence.
• Ensure consistent messaging across all marketing materials and platforms.
• Coordinate with media and PR teams for outreach and promotions.

2. Digital & Social Media Marketing

• Manage and grow the universitys presence across social media channels.
• Create engaging content, including posts, blogs, newsletters, and videos.
• Track performance metrics and optimize digital marketing efforts.

3. Market Research & Insights

• Conduct competitor analysis and gather insights on market trends.
• Provide recommendations to improve marketing strategies based on data insights.

4. Student Engagement

• Support student outreach programs, webinars, and campus tours.
• Develop and distribute promotional materials for admissions campaigns.
• Work closely with the admissions team to track and optimize student inquiries.

Preferred candidate profile

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing, preferably in the education sector.
• Knowledge of digital marketing, SEO, and social media management.
• Strong content creation, copywriting, and communication skills.
• Ability to plan and coordinate events effectively.
• Proficiency in marketing tools (Google Analytics, Canva, CRM platforms).
• A proactive, creative, and team-oriented mindset.