As the Head of Social Media Marketing, you will spearhead our social media initiatives, crafting and executing strategies that enhance brand visibility, engagement, and growth
You will lead a creative team, develop comprehensive social media campaigns, and collaborate with other departments to align social media efforts with overall marketing and business objectives
Create and implement social media strategies
Lead and mentor the social media team
Develop and manage content across platforms
Analyse metrics and adjust strategies accordingly
Collaborate with marketing and PR teams
Manage social media advertising and budgets
Build relationships with influencers and industry leaders
Oversee customer interactions on social media
Market Planning and Social Media Management: Proven expertise in developing and executing market strategies and managing social media campaigns
Market Research: Experience in conducting comprehensive market research to inform strategy
Communication Skills: Excellent written and verbal communication skills
Social Media Proficiency: Skilled in using various social media platforms and tools
Analytics: Ability to analyse and interpret social media metrics effectively
Events Industry Experience: Familiarity with the events industry is a plus
Education: Bachelor s degree in Marketing, Business, or a related field