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10 SPM Marketing & Communications Jobs

Program Development Manager

SPM Marketing &amp;amp; Communications

4-5 years

Remote

1 vacancy

SPM Marketing & Communications

posted 6mon ago

Key skills for the job

+ 3 more

Understanding market needs based on competitive research and sales assessment and developing programs that proactively address industry trends
Define and iterate new business programs and pricing across all lines of business as related to support Revenue Office proposals
In collaboration with Project Management and Client Experience create a profitable, scalable approach to scope process, budget, and structure
Leverage AI to improve timing and cost efficiency as appropriate
Ensure consistent sales and operations approach to cross-sell, new business development, and organic growth
Coordinate with Project Management to address capacity concerns in sales strategy and budgets during the Growth and proposal process
Develop programs that proactively address industry trends.
Partner with the line of business leads ongoing to understand key drivers and detailed program inter-dependencies
Collaborate with discipline leads to implement changes to program development
Collaborate with Client Experience & Cross-Sell Lead to ensure the economic viability of organic growth opportunities
Support budgeting and staffing for proposals and pitches and cross-selling
Develop strategies to optimize profitability in business sales efforts
Regularly report and communicate with leadership regarding potential new offerings
Master the art and science of crafting programs to align with prospect and client needs, in partnership with business objectives

Key Areas of Responsibility:

Outline the vision for program development as it relates to new business and cross-sell efforts, focusing on productization and packaging of offerings across all lines of business and consistent pricing and delivery within lines of business
Determine budgeting and staffing for proposals and pitches and cross-selling and coordinate with Project Management to address capacity concerns in sales strategy and budgets during the Growth and proposal process
Understand profitability of various kinds of work, focusing on increasing profitability of services where possible
Incorporate how the delivery of work within the Unlock model should look and how that can/should influence pricing of our offerings
Support the discussion around stacking services within multiple models (digital media, layering products into single-source growth programs)
Determine alternative program and pricing models for related areas including New Product & Services Development
Proactively address operational issues as it relates to pricing and staffing within new business

Ideal Qualifications

4 years experience developing programs and pricing across a matrixed organization
Marketing or Advertising Agency experience required
Healthcare marketing program experience; managed care program development experience a plus
An understanding and experience of various media models including traditional/omnichannel media commission, time of staff, cost plus and performance PPC models.
An understanding of brand and omnichannel campaign development
Manage the integration of multiple departmental solutions and inter-related timing of efforts
Ability to take direction and input, balanced with an informed clear point of view to allow for informed push-back if necessary
Positive can-do attitude and ability to juggle multiple projects and the dense demands of competing (and often aggressive/quick turnaround) project timelines.
Remote staffing but ability to travel as necessary for key meetings
Client presentation skills a plus, as part of the larger team
Understand the critical balance of program customization by leveraging strategic insights while ensuring turnkey and scalable solution