Product Manager

Role & responsibilities

• Steer the portfolio of respective brand clusters with a robust marketing strategy (ATL, BTL, Digital) to drive sales and impact to increase market presence of Anmol and ensure successful execution at the ground level
• Define product segment strategies to grow the portfolios of the respective brands and identify products to offer, their positioning, pricing, packaging design and SKUs to launch
• Create brand communication, media plans for increase in outreach of the Anmol brands and ensure successful execution
• Devise plans for conduction of extensive market surveys, consumer insight studies to understand current consumer perception on Anmol brands
• Analyze consumer insights received, market share distribution, market perception to products and iterate marketing strategies basis on them
• Analyze competitor & category dynamics to inform business decisions and provide recommendations to the Marketing head
• Work with cross functional partners to set product pricing, analyze and set margin targets, and understand and communicate variances on profit
• Collaborate with cross-functional teams like R&D, sales to create implementation plan based on consumer insight
• Manage the New product development funnel from concept development to its market launch
• Liaise with the Sales Team for driving business & providing regional / product segment level marketing support plans
• Create budgeting plans in collaboration with finance and head marketing and distribute resources to various brands

Preferred candidate profile

• Past experience in marketing of 8- 15 years preference in the FMCG/biscuits business
• Experience of leading multiple brand clusters preferably in FMCG space
• Experience in leading marketing teams for more than 5+ years – preferably in FMCG Sector.