Website SEO & Content Strategy

Role and Responsibilities:

• Develop and execute an SEO-first website strategy to optimize lead generation, search visibility, and organic traffic growth.
• Implement the Hero-Hub-Hygiene content model, ensuring core pillar pages (Hero), category/topic pages (Hub), and evergreen blog content (Hygiene) align with business goals.
• Conduct keyword research, gap analysis, and competitive benchmarking to shape content structure, interlinking, and page prioritization.
• Optimize landing pages, services pages, and thought leadership content for on-page SEO, user experience (UX), and conversions (CRO).

Technical SEO & Website Optimization

• Oversee site architecture, internal linking, and schema markup to ensure search engines efficiently crawl and index content.
• Manage technical SEO audits to resolve issues like page speed, mobile-friendliness, core web vitals, and structured data enhancements.
• Work closely with developers to implement SEO-friendly website design and information architecture that scales for new content and service offerings.

Backlinking & Authority Building

• Develop a high-quality backlink strategy by fostering partnerships, securing guest posts, and leveraging PR opportunities.
• Implement digital PR initiatives to earn media placements, thought leadership features, and industry citations.
• Monitor and disavow toxic backlinks while enhancing domain authority through ethical link-building strategies.

Content & Lead Generation Alignment

• Collaborate with content, brand, and demand-generation teams to ensure pages and content align with the buyers journey.
• Guide website CRO (Conversion Rate Optimization) to improve form submissions, chat interactions, and overall lead capture.
• Integrate SEO data with paid media, email marketing, and social campaigns to create a full-funnel acquisition strategy.

Analytics & Performance Tracking

• Own SEO performance analytics, using tools like Google Search Console, GA4, Ahrefs, and SEMrush to monitor rankings, traffic, and engagement.
• Develop dashboards to track MQLs (Marketing-Qualified Leads) and SQLs (Sales-Qualified Leads) driven by organic search.
• Continuously iterate and refine strategies based on data-driven insights and search trends.

Key Performance Indicators (KPIs)

SEO Performance Metrics

• Organic Traffic Growth % increase in website visits from search engines.
• Keyword Rankings Improvement in the ranking of priority staffing-related keywords.
• Click-Through Rate (CTR) % increase in SERP click-through rates from search results.
• Domain Authority (DA/DR) – Growth in domain strength through link-building efforts.

Lead Generation & Conversion Metrics

• MQLs & SQLs from Organic Search – Increase in marketing-qualified and sales-qualified leads attributed to organic traffic.
• Conversion Rate Optimization (CRO) – Improvement in form-fill rates, demo requests, and contact submissions.
• Bounce Rate & Time on Page – Reduction in bounce rate and increase in average session duration.

Technical SEO & Website Health Metrics

• Core Web Vitals Score – Improvement in page load speed, interactivity, and visual stability.
• Indexability & Crawlability – % of pages indexed and properly optimized in Google Search Console.
• Mobile Usability Score – Ensuring a high-performing mobile experience.

Backlinking & Content Authority Metrics

• Number of High-Quality Backlinks – Increase in links from reputable sites.
• Referral Traffic from Backlinks – % increase in website visits from backlinks.
• Engagement Metrics on Content – Growth in time spent on blog posts, resource pages, and case studies.

Benefits & Perks

1. Incentives*

2. Monetary Awards*

3. 5-Year Retention Bonus

4. Referral Policy*

5. Internet Reimbursement*

6. Router UPS Reimbursement*

7. Term Life Insurance

8. Accidental Insurance

9. Group Medical Insurance (Family Floater)

10. On-call doctor support

11. COVID Protocols

12. Sodexo Benefit

13. Leave Policy

14. EWAP - Employee Wellbeing and Assistance Program

15. NPS - National Pension Scheme

16. LTA – Leave Travel allowance

17. Leave Encashment

18. Bank Assistance

19. Employee's State Insurance*

20. Gratuity

21. Provident Fund

22. Cab facility

*Admissibility of the benefit may vary commensurate the department, designation, and role.