Manager -Sales (Amusement Park )

JOB SUMMARY:
Responsible for leading the marketing and sales team, to deliver the company's marketing plan in line with brand values and business strategy. Responsible for driving the business's commercial objectives by maximizing revenue and customer satisfaction.  To generate market awareness and excitement, continue the momentum through and beyond.
RESPONSIBILITIES:

• Plan and deliver the marketing and sales plan across all disciplines.
• Responsible for Sales of Dizzee World Business, predominantly institutional, school, college, corporate booking, lounge of products, banquets functions like - birthday's , Get togethers, film shoots and corporate events.
• In line with the Marketing Brand strategy, plan and execute the annual marketing plan to achieve volume and spend per head/average ticket price through consumer and trade sales channels.
• Identify audience insight and increase market share across key audiences to drive visits and maximize the opportunity for repeat visits through effective guest experience, annual pass sales, up-sells, and product development.
• Plan and ensure effective delivery of site PR, promotions, advertising, press release, online, direct marketing, digital, and trade sales plan in line with the target audience, measured ROI, and overall attraction of brand plan.
• Work with marketing team to ensure all In-house marketing activity and festival promotions are completed in line with overall brand guidelines and other Attractions activity to ensure consistent brand identity.
• Work with the business head and finance head to determine monthly forecasts for annual admissions, yield, and revenue budget across all channels and review regularly in line with attraction performance.
• Work alongside the Operations head to support in-attraction spending in line with marketing activity and maximize guest satisfaction scores.
• Provide effective marketing reports to the Leadership team detailing marketing activity, effectiveness, and ROI.
• Management of PR, Advertisement, Web, E-mailing, Graphic and Media Planning, and buying agencies motivating and setting their objectives.
• Provide monthly forecasts for admissions volume, sales per hour, and revenue and adjust marketing activity as required to ensure budgeted revenue is achieved across all channels.
• Drive online sales through a strong CRM plan in addition to online activity and work with the digital team to maximize the efficiency of the website from traffic to conversion.
• Develop packages for Schools / Colleges and Corporate and act as the main point of contact for large-volume travel trade and groups.
• Attend or assign local and/or national conferences or sales missions where relevant.
• Oversee the control of the marketing budget and present the status at monthly business review meetings.
• Performing other tasks as directed by management .