CRM Retention Manager

JOB DESCRIPTION - CRM GROWTH & RETENTION MANAGER (ONLINE MARKETING)

About SolarSquare :

SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar
and move away from traditional electricity. We are a full-stack D2C residential solar brand -
designing, installing, maintaining (after-sales) and financing solar systems for home-owners
across India. Through our innovations and customer service we are raising the bar of the
industry and became India's fastest growing residential solar brand in 2 years. At our current
scale, we are India's #1 home solar brand with 20k+ happy residential customers and ~200
housing societies solarised.

Who We're Looking For :

We are seeking an experienced and results-driven CRM - Growth and Retention Manager to
spearhead our online marketing initiatives. The ideal candidate will have hands-on expertise in
customer segmentation, targeting, funnel optimization, implementing and executing marketing
automation, and strategies/key projects for driving growth and retention across the marketing
and sales funnel. The candidate should be exprienced in driving growth across customer lifecyle
management. This role requires a blend of analytical skills, creative thinking, and a deep
understanding of marketing automation tools and techniques.

Qualifications required:

• Proven experience of 5+ years in growth marketing, retention marketing, marketing
  automation. Experience in high growth consumer startups is preferred.
• Strong understanding of customer lifecycle management and funnel optimization.
• Data-driven mindset with the ability to interpret complex data sets and derive actionable
  insights.
• Ability to think outside the box, formulate creative solutions for driving intended
  consumer behavior. Hands-on experience with growth hacking techniques and tools.
• Excellent project management skills with the ability to prioritize and execute multiple
  initiatives simultaneously.
• Strong interpersonal and communication skills to work effectively across teams and
  present findings to stakeholders.
• Familiarity with A/B testing, segmentation, and personalization techniques.

Graduation/Post Graduation from Tier 1 college / university preferred.

What You'll Do :
In true startup fashion, you'll wear multiple hats and take ownership of key initiatives. Your responsibilities include:

1. Develop and execute strategies to optimize the marketing and sales conversion and
customer lifecycle across Top of the Funnel, Middle Funnel and Bottom Funnel. This
involves acquisition, retargeting, funnel retention and referral parts of customer journey.
2. Analyze and improve conversion rates across marketing and sales funnels using
marketing automation and innovative growth hacks implemented across all points in the
funnel.
3. Adept at conceptualizing and executing consumer journeys in alignment with business
goals.
4. Implement and manage marketing automation tools to enhance conversion, customer
engagement and operational efficiency in the marketing and sales funnel. Preferred
proficiency in Moengage. (Good candidates proficient in Clevertap will also work).
Proficiency in Analytics tools needed - Google Analytics, etc.
5. Collaborate with cross-functional teams (e.g., product, tech, sales, marketing and
analytics) to design and execute growth experiments.
6. Monitor key performance indicators (KPIs) to measure the success of retention and
growth initiatives.
7. Identify opportunities to enhance the conversion in the funnel, customer experience,
reduce lead drop-rates/churn, and increase lifetime value.
8. Create personalized and data-driven communication strategies for various customer
segments. Collaborating with content team for getting such communication made.
9. Having a growth mindset. Proficient in identifying experiments to run for the organization,
running the experiments, measuring success KPIs, quick tweaking of the experiments
leading to the eventual success formula.
10. Stay updated with industry trends and best practices in digital marketing, growth
hacking, and customer funnel retention.