Continuously benchmark with the best practices in Retention within and outside the industry to build a solid Retention Strategy that is customer centric
Stay updated and informed about competitor movements, strategy, offers and ground activities to ensure timely countering and avoiding loss of customers
Audit and evaluate the current Retention process and strategy being followed to identify areas of improvements and create a roadmap with plan of action for course correction
Identify improvement areas in the product from a user journey/experience and partner with the Tech team to build the Product Roadmap
Guide team in identifying various data sets, trends and insights to derive actionable to take timely decisions to improve on retention targets
Monitor and guide team in designing the right monthly campaign and communication strategy basis insights derived from the various user surveys
Guide team in identifying and bucketing user segments to build personalized approach for nurturing user engagement and retention
Oversee, Evaluate and Monitor the monthly campaign strategy to build more user relevance, increase user engagement and retention
Oversee, Evaluate and Monitor the monthly communication strategy across the brand and platforms to build more user relevance, increase user engagement and retention
Monitor key business parameters on daily basis for timely course correction and plan necessary change in plans if required
Set performance parameters and evaluate performance and returns generated through various communication channels and mediums to make necessary changes in the communication channel mix
Identify resources within the team to bifurcate the strategy and execution deployment by setting clear objectives and targets (team KPI s)
Monitor team targets and budget utilization vs returns on a weekly basis and plan necessary course correction wherever required
Explore all avenues possible to improve the user experience and achieve the overall role objective
Required skill qualification
Masters or equivalent degree in Mass Media or Communications
8-10 years experience in Customer Retention role having managed end to end user engagement and retention, experience in Gaming Industry or Consumer Tech would be preferred
Has solid understanding of User Journey and has used Automation tools to improve retention in past roles
Ability to analyze large data sets and derive insights and actionable
Strong in customer orientation and understanding of customer requirements and motivators
Strong in research and benchmarking of user experience and user retention
Ability to identify and create right customer segmentation and derive unique strategies for each segment
Has solid understanding of user psychology and behaviors
Has managed teams and vendors successfully in driving objectives
Ability to drive the team in achieving the desired results