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3.6

based on 16 Reviews

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2 Khel Group Jobs

Retention Head

8-10 years

Mumbai

1 vacancy

Retention Head

Khel Group

posted 5d ago

Job Description

  • Role Responsibilities
  • Required skill qualification
Role Responsibilities
  • Continuously benchmark with the best practices in Retention within and outside the industry to build a solid Retention Strategy that is customer centric
  • Stay updated and informed about competitor movements, strategy, offers and ground activities to ensure timely countering and avoiding loss of customers
  • Audit and evaluate the current Retention process and strategy being followed to identify areas of improvements and create a roadmap with plan of action for course correction
  • Identify improvement areas in the product from a user journey/experience and partner with the Tech team to build the Product Roadmap
  • Guide team in identifying various data sets, trends and insights to derive actionable to take timely decisions to improve on retention targets
  • Monitor and guide team in designing the right monthly campaign and communication strategy basis insights derived from the various user surveys
  • Guide team in identifying and bucketing user segments to build personalized approach for nurturing user engagement and retention
  • Oversee, Evaluate and Monitor the monthly campaign strategy to build more user relevance, increase user engagement and retention
  • Oversee, Evaluate and Monitor the monthly communication strategy across the brand and platforms to build more user relevance, increase user engagement and retention
  • Monitor key business parameters on daily basis for timely course correction and plan necessary change in plans if required
  • Set performance parameters and evaluate performance and returns generated through various communication channels and mediums to make necessary changes in the communication channel mix
  • Identify resources within the team to bifurcate the strategy and execution deployment by setting clear objectives and targets (team KPI s)
  • Monitor team targets and budget utilization vs returns on a weekly basis and plan necessary course correction wherever required
  • Explore all avenues possible to improve the user experience and achieve the overall role objective
Required skill qualification
  • Masters or equivalent degree in Mass Media or Communications
  • 8-10 years experience in Customer Retention role having managed end to end user engagement and retention, experience in Gaming Industry or Consumer Tech would be preferred
  • Has solid understanding of User Journey and has used Automation tools to improve retention in past roles
  • Ability to analyze large data sets and derive insights and actionable
  • Strong in customer orientation and understanding of customer requirements and motivators
  • Strong in research and benchmarking of user experience and user retention
  • Ability to identify and create right customer segmentation and derive unique strategies for each segment
  • Has solid understanding of user psychology and behaviors
  • Has managed teams and vendors successfully in driving objectives
  • Ability to drive the team in achieving the desired results

Employment Type: Full Time, Permanent

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What Khel Group employees are saying about work life

based on 16 employees
67%
79%
77%
100%
Flexible timing
Monday to Friday
No travel
Day Shift
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Khel Group Benefits

Submitted by Company
Cafeteria
Work From Home
Education Assistance
Soft Skill Training
Health Insurance
Job Training
Submitted by Employees
Health Insurance
Work From Home
Cafeteria
Job Training
Free Transport
Free Food +6 more
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Khel Group Mumbai Office Location

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Mumbai Office
Headquarter
Art Guild House, Third Floor, A wing, Phoenix Market City, Kurla West - 400070 Mumbai
400070

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