Softude - Google Ads Analyst (3-5 yrs)

Job Title: Google Ads Analyst

Location: Indore, India

Experience Required: 3-5 Years

Employment Type: Full-time

Company: Softude

Job Description:

- Softude is seeking a Google Ads Analyst with 3-5 years of hands-on experience in managing and optimizing Google Ads campaigns.

- As a part of our dynamic team in Indore, you will be responsible for driving performance marketing strategies, analyzing campaign data, and ensuring high ROI for our clients.

- This role is perfect for an analytical thinker with a passion for digital advertising and expertise in paid media platforms.

Key Responsibilities:

- Plan, create, and manage Google Ads campaigns to achieve business goals and client objectives.

- Conduct in-depth keyword research and develop effective strategies for Search, Display, Shopping, and YouTube campaigns.

- Monitor campaign performance and provide actionable insights for improvement.

- Optimize ad copy, landing pages, and bidding strategies to maximize ROI.

- Perform A/B testing to evaluate ad performance and refine targeting strategies.

- Generate detailed reports on campaign performance and present findings to stakeholders.

- Stay updated on the latest Google Ads trends, features, and policies.

- Collaborate with cross-functional teams to align ad strategies with broader marketing goals.

Qualifications & Experience:

Must-Have:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- 3-5 years of proven experience in managing Google Ads campaigns.

- Strong analytical skills and proficiency with tools like Google Analytics, Google Tag Manager, and Excel.

- Expertise in using Google Ads Editor and campaign automation features.

- Knowledge of conversion tracking and performance measurement techniques.

- Excellent communication and reporting skills.

Preferred:

- Google Ads and Analytics certifications.

- Familiarity with other PPC platforms (e.g., Bing Ads, Facebook Ads).

- Experience in e-commerce and lead generation campaigns.

- Basic understanding of SEO and its relation to paid search