Swageazy - Google Ads Specialist (3-5 yrs)

Join Us as a Google Ads Specialist and Leverage Your Expertise!

We are looking for a skilled and results-driven Google Ads Specialist to join our marketing team. The ideal candidate will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities. This role requires a strong understanding of Google Ads, as well as excellent analytical and communication skills.

About Us:

At Swageazy, we're not just another company - we're a community of trailblazers, dreamers, and achievers. Swageazy is an all-in-one enterprise gifting platform assisting start-ups & modern workplaces to shop, store and deliver high-quality swag around the globe with click of a button. We are India's first platform that automates gifting for employees, customers, and prospects globally. You can put your employee gifting on auto-pilot with us and send gifts that they would love to keep.Our mission is we aim to achieve our vision through our tech-first approach, we have built a platform where you can curate a gift pack of your choice and we'll take care of the rest - from design assistance to last-mile delivery across India and International markets.and we're committed to creating a workplace where your ideas and aspirations can thrive.

Your Role:

As our Google Ads Specialist, you won't just be filling a role; you'll be shaping the future. Your responsibilities will include.

Key Responsibilities :

- Campaign Management : Create, manage, and optimize Google Ads campaigns (Search, Display, Video, Shopping, and App) to achieve marketing goals.

- Keyword Research : Conduct thorough keyword research and selection for campaigns, focusing on strategic and long-tail keywords.

- Ad Copy Creation : Write compelling ad copies and test various versions to improve click-through rates (CTR) and conversions.

- Bid Management : Implement and manage bidding strategies to maximize ROI while adhering to budget constraints.

- Performance Analysis : Monitor and analyze campaign performance metrics, making data-driven decisions to improve performance.

- A/B Testing : Design and conduct A/B tests for ads, landing pages, and bid strategies to identify the best-performing elements.

- Reporting : Generate detailed performance reports, providing insights and recommendations for improvement.

- Budget Management : Allocate and manage budgets across campaigns, ensuring optimal spend and performance.

- Competitor Analysis : Perform competitive analysis to identify opportunities and threats.

- Collaboration : Work closely with the SEO, content, and design teams to ensure cohesive strategies and messaging.

- Stay Updated : Keep up with the latest trends and changes in Google Ads and the broader digital marketing landscape.

What We're Looking For :

- We're not just interested in your qualifications - we're curious about your passion,skills and potential. The traits and qualities we want to hear from you.

-Education : Bachelor's degree in Marketing, Business, Communications, or a related field.

-Experience : Minimum of 3-5 years of hands-on experience managing Google Ads campaigns.

Certifications : Google Ads Certification is required; additional certifications (such as Google Analytics) are a plus.

Skills :

- Proficiency in Google Ads, Google Analytics, and other relevant tools.

- Strong analytical skills and experience with data analysis and reporting.

- Excellent written and verbal communication skills.

- Ability to work independently and manage multiple projects simultaneously.

- Strong attention to detail and organizational skills.

- Knowledge of SEO and digital marketing strategies is a plus.

Additional Information:

This is a full-time position & Onsite based in Gurgaon.

Travel may be required occasionally for industry events etc.

Why Join Us:

- Here, you won't just be an employee; you'll be part of a family that encourages learning, growth, and innovation. We would like to hear from you if-

- You are interested in being a part of a young and fast paced environment; to implement market best practice.

- Compensation will be competitive and commensurate with experience.

- You are keen to put in place strong processes, and systems, and this is a chance to work in a company which is not burdened by legacy systems.

- You realise that you are joining the team at an early stage, and can play a pivotal growth role as the company grows; you are excited to be early at the table.

- You care about people and your team members, and you want to influence positive changes at the workplace.

- If you are a results-driven marketer with a passion for Google Ads, we encourage you to apply for this position. Join our team and help us elevate our Google Ads efforts and drive business success.