Softude - Social Media Analyst (4-6 yrs)

Key Responsibilities:

Organic Social Media Strategy & Execution:

- Strategy Development: Design and implement organic social media marketing strategies across multiple platforms (Facebook, Instagram, LinkedIn, Pinterest, Twitter) to drive brand awareness, engagement, and community growth.

- Content Creation & Curation: Create, curate, and schedule compelling content tailored for each platform.

- Ensure content resonates with the target audience while aligning with brand messaging.

- Community Building: Actively engage with followers through regular interactions, fostering a strong sense of community.

- Respond to comments, messages, and mentions in a timely and professional manner.

- Platform-Specific Optimization: Tailor content and engagement strategies to the unique characteristics of each platform (e. , visual content for Instagram, professional content for LinkedIn).

Growth & Engagement:

- Organic Growth Tactics: Execute best practices for organic growth, including hashtag research, community engagement, and user-generated content campaigns.

- Influencer & Partnership Development: Identify and leverage opportunities for collaborations, partnerships, and influencer relationships to expand reach and increase brand credibility.

- Audience Engagement: Increase brand presence by building an engaged, active social media community, fostering positive interactions with followers and potential customers.

Social Media Audits & Optimization:

- Profile Audits: Regularly audit social media profiles to ensure branding consistency, optimize for searchability, and identify improvement areas for better performance.

- Platform Updates: Stay updated with changes to social media platforms (new features, trends, best practices) and adapt strategies to maximize effectiveness.

Analytics & Reporting:

- Performance Monitoring: Monitor key performance metrics (reach, engagement, follower growth) and use insights to refine content strategy, improve performance, and meet overall marketing goals.

- Data-Driven Decisions: Leverage analytics tools to analyze social media performance, track KPIs, and make data-driven decisions to refine and optimize strategies.

- Reporting & Insights: Prepare regular performance reports and presentations, sharing insights, trends, and recommendations for future social media campaigns.

Paid Social Media Expertise:

- Paid Campaigns: Proficiency in social media paid platforms, including creating, managing, and optimizing ads on Facebook and Instagram.

- Ensure ads align with organic social strategies.

- Ad Copywriting: Develop persuasive and compelling ad copy to support both organic and paid campaigns.

- Ensure all ad content is clear, engaging, and aligned with brand voice.

Collaboration & Communication:

- Cross-Functional Collaboration: Collaborate with cross-functional teams (product, sales, design) to ensure social media efforts align with broader business goals and marketing initiatives.

- Campaign Communication: Effectively communicate campaign strategies, performance, and results to internal stakeholders, ensuring alignment across marketing teams.

Qualifications:

Experience:

- 4-6 years of experience in social media marketing, with a strong focus on organic growth and engagement strategies.

- Proven experience in managing Facebook and Instagram accounts, including organic content creation and paid advertising.

Skills & Knowledge:

- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Pinterest, Twitter) and their respective audiences.

- Proficiency with social media management tools (e. , Hootsuite, Buffer, Sprout Social).

- Excellent ad copywriting skills with the ability to create persuasive and engaging ad content.

- Solid understanding of digital marketing principles and best practices, especially in social media marketing and organic growth strategies.

- Strong analytical skills, with the ability to interpret social media data, derive insights, and make data-driven decisions.

- Up-to-date knowledge of trends, algorithm changes, and new features on social media platforms.