Marketing Strategist (4-6 yrs)

Job Description:

- We are seeking an experienced Marketing Strategist who is passionate about developing and executing data-driven marketing strategies to enhance brand visibility, drive engagement, and increase sales.

- The ideal candidate will have a strong background in both traditional and digital marketing, as well as a deep understanding of customer behavior and market trends.

- As a Marketing Strategist, you will work closely with the marketing, sales, and product teams to craft integrated marketing strategies, develop content plans, and execute campaigns that resonate with target audiences.

Key Responsibilities:

Develop Marketing Strategies:

- Create and implement comprehensive marketing strategies that align with the company's business goals, driving brand awareness, lead generation, and customer retention across multiple channels.

Market Research & Analysis:

- Conduct in-depth market research and competitor analysis to identify customer needs, trends, and opportunities.

- Analyze data to guide strategic decisions and campaign optimizations.

Campaign Management:

- Plan, execute, and optimize multi-channel marketing campaigns (digital, content, events, social media, etc.) that drive engagement and support business objectives.

Brand Positioning & Messaging:

- Develop clear brand messaging and positioning strategies that resonate with target audiences and differentiate the company in the marketplace.

Content Strategy:

- Work closely with content creators to design content strategies, including blogs, social media, videos, whitepapers, and other collateral to support marketing efforts.

Collaboration with Cross-Functional Teams:

- Collaborate with the sales, product, and design teams to ensure marketing strategies align with product launches, promotions, and sales objectives.

Budget Management:

- Oversee the marketing budget, allocating resources efficiently to maximize ROI.

- Track performance and report on the effectiveness of marketing campaigns.

Digital Marketing:

- Lead digital marketing strategies including SEO, SEM, email marketing, content marketing, and social media strategies to improve online visibility and lead generation.

Data-Driven Decision Making:

- Use analytics tools (Google Analytics, CRM software, etc.) to measure, analyze, and report on campaign performance, adjusting strategies as necessary for improved results.

Customer Segmentation & Targeting:

- Develop customer segmentation strategies and tailor marketing efforts to specific audience segments based on demographics, behaviors, and interests.

Product Marketing Support:

- Work closely with the product marketing team to ensure marketing efforts align with product offerings and key messaging for specific market segments.

Lead Generation & Sales Support:

- Drive lead generation strategies to build the sales pipeline and support the sales team with marketing-qualified leads (MQLs) that convert into opportunities and revenue.

Stay Current with Marketing Trends:

- Stay up-to-date on the latest marketing trends, digital tools, and technologies.

- Implement new tools and strategies that enhance marketing effectiveness.

Required Skills and Qualifications

Experience:

- At least 4 years of experience in marketing strategy, with a proven track record in developing and executing successful marketing campaigns, preferably in [industry].

Strategic Thinking:

- Strong ability to think strategically, with the ability to analyze data, customer insights, and market trends to craft actionable strategies.

Digital Marketing Expertise:

- Extensive knowledge of digital marketing channels and tools (SEO, SEM, social media, content marketing, email marketing, analytics platforms).

Analytical Skills:

- Proficiency in using data analytics tools (Google Analytics, CRM software, email marketing platforms) to track, measure, and optimize marketing performance.

Communication & Presentation Skills:

- Excellent written and verbal communication skills.

- Ability to present marketing strategies and campaign results to senior leadership and key stakeholders.

Project Management:

- Strong project management skills, with experience leading cross-functional teams and managing multiple projects simultaneously.

Creativity & Innovation:

- Ability to think creatively and out-of-the-box to develop unique marketing strategies and campaigns that capture attention and resonate with target audiences.

Brand Management:

- Experience in developing and executing brand strategies, maintaining consistency in messaging across all channels.