SocialPilot Technologies - Senior Brand Copywriter (5-6 yrs)

About the job:

- At SocialPilot, we're on the lookout for a talented and experienced Senior Brand Copywriter to join our Brand Marketing team.

- You will be instrumental in shaping the voice and tone of SocialPilot's brand globally.

- Your expertise will shine as you create compelling, innovative, and cohesive copy across various platforms, including social media, campaigns, events, website, and more.

- You will be critical in building our brand narrative while driving engagement and alignment with our core values.

What you will do?

- Craft Brand Narratives: Develop and execute impactful, cohesive brand stories across multiple channels.

- Innovative Campaigns: Brainstorm creative campaigns and innovative ways to elevate our brand presence in global markets.

- Versatile Content Creation: Write and edit copy for social media, websites, ad campaigns, newsletters, press releases, blogs, videos, and events.

- Global Voice Consistency: Maintain a consistent brand voice and tone that resonates with a global audience while adapting to diverse cultural nuances.

- Target Audience Expertise: Understand and define our audience personas and craft messaging that aligns with their needs and motivations.

- Ideation and Strategy: Collaborate with cross-functional teams to conceptualize campaigns and strategize creative approaches to engage target personas.

- Data-Driven Copywriting: Analyze performance metrics like click-through rates, engagement rates, and open rates to optimize and experiment with copy effectiveness.

- Cross-Channel Collaboration: Partner with design, content marketing, and SEO teams to deliver high-quality creative assets.

- Feedback Integration: Revise and improve copy based on constructive feedback from internal teams and leadership.

What are you like?

- Experience: 5-6 years of professional copywriting experience, preferably in branding or creative roles, with a strong portfolio showcasing impactful work across digital and offline channels.

- Agency experience will be a plus.

- Creative Thinker: Ability to develop unique, bold ideas that elevate brand messaging and resonate with audiences.

- Strong Storytelling Skills: Exceptional ability to translate brand values into compelling stories and taglines.

- Audience Insight: Expertise in understanding and engaging diverse customer personas across various platforms and cultures.

- Data-Driven Approach: Experience leveraging A/B testing and performance metrics to refine copy and enhance audience engagement.

- Exceptional Communication: Impeccable grammar, attention to detail, and proficiency in short and long-form content creation.

- Digital Savvy: Strong understanding of digital marketing platforms, trends, and social media landscapes.

- Team Player: Highly collaborative with the ability to lead brainstorming sessions and contribute creative ideas.

- Adaptability: Agile in managing multiple projects, meeting deadlines, and navigating a fast-paced environment.