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41 SocialPilot Jobs
Senior Marketing Manager
7-9 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Senior Marketing Manager
SocialPilot
posted 6d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
A minimum of 7 years experience of working in a similar position
- Experience with social media platforms is a must
- Expert at generating inbound leads through digital marketing
- Expert in content marketing and creating nurture campaigns for indirect leads
- Excellent knowledge of the marketing technology or related industry and its dynamics
- Holds business-level understanding of the technologies utilized in online marketing
- Has a track record of working proactively with sales teams
- Familiarity with content development and publishing
- Experience in branding/positioning for new product and/or product families to SMEs (B2B)
- Experience in selecting optimal mechanisms for branding and creating optimal campaign/promotions for brand awareness and positioning of products as the most competitive
- Proven record of successfully managing a marketing team and achieving the target lead generation goals of the company
- Responsible for the development and implementation of promotional/advertising campaigns as well as SEO/SEM programs for multiple product lines
- Increase demand creation
- Increase brand awareness
- Take accountability for achieving lead generation targets
- Provide demonstrable contribution to the results of the business of SocialPilot and work alongside the senior leadership team
- Support the GTM plan for all products and product launches
- Create a marketing plan and execute it successfully
- Set campaign goals and track against those goals for campaign plans
- Introduce creative, cost-effective corporate advertising campaigns
- Increase lead generation, improve lead scoring and management process
- Continuously review the marketing mix to ensure optimal execution
- Identify bottom 5% 10% of underperforming programs and agree on a strategy to improve them
- Make strategic investment decisions on all marketing investments to/through the channel
- Ensure visibility of marketing activities and outcomes driving an effective internal communication strategy
- Recruit for, train, and develop the marketing team
- Create and maintain an open, engaged, collaborative, and innovative culture, encouraging and enabling effective working between team members
- Ensure that personal development is prioritized and that all team members have an active development plan
Employment Type: Full Time, Permanent
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What people at SocialPilot are saying
What SocialPilot employees are saying about work life
based on 28 employees
Strict timing
Monday to Friday
No travel
Day Shift
SocialPilot Benefits
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