Senior Marketing Manager (B2B)

We are looking for Regional B2B Senior Marketing Manager to join our team, reporting to the Head of Marketing for South Asia and Sub-Saharan Africa region. This role involves full ownership of the regional digital marketing strategy, driving partnerships, account-level marketing, and delivering measurable outcomes. Key responsibilities include planning and executing impactful marketing initiatives to meet partner needs, enhance customer acquisition and retention, and achieve value-driven metrics. The role requires informed decision-making, strategic prioritisation, and collaboration across departments while fostering an inclusive and ethical culture. By aligning regional efforts with global best practices, this position plays a vital role in market expansion. Plan and execute annual marketing activity on a designated portfolio and/or customer channel, ensuring that agreed objectives and targets are met.

If you re a strategic thinker and can use data to evidence and rationalise your marketing plans, whilst working to budget, this role could be for you!

What youll be doing:

• Design and execute targeted marketing campaigns and account-level initiatives to drive customer retention.
• Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy for scaling outreach
• Lead a team of Omni-channel Marketers to create targeted and engaging marketing campaigns to attract and acquire our target audience
• Manage the annual budget for B2B marketing spend. Track performance against this and analyse channel ROI to take corrective action where needed
• Use insight gained from data analysis of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadership
• Delivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions
• Build effective long-term and strategic relationships both internal (commercial, editorial, other departments) and external (e.g. funder partners, authors, societies, organisations) and have the ability to effectively influence outcomes.
• Monitor market trends, competitor activities, customer needs, and technological advancements, and share key insights with the team.
• Organise and lead events conference participation to ensure successful execution and enhanced engagement. Analyse metrics to evaluate effectiveness and drive continuous improvement.
• Accountable for managing own learning, taking responsibility to identify and develop skills gaps.