SocialPilot Technologies - Specialist - Digital Marketing (2-4 yrs)

Digital Marketing Specialist

What you will do:

- Perform keyword research and analysis to identify opportunities for content optimization and ranking improvements.

- Optimize on-page SEO elements such as meta tags, titles, and descriptions for web pages related to our SaaS product.

- Collaborate with content creators to ensure that all website and blog content is SEO-friendly and aligned with target keywords.

- Conduct technical SEO audits of our website to identify areas for improvement and recommend solutions.

- Work on link-building initiatives, focusing on quality backlinks and outreach strategies to increase domain authority.

- Monitor and report on the performance of SEO efforts using tools like Google Analytics, Google Search Console, and other SEO platforms.

- Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure our strategies remain effective.

- Contribute to our overall digital marketing efforts, working closely with the broader marketing team to align SEO with other digital initiatives.

What are you like:

- Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).

- Any relevant certifications (Google Analytics, SEO courses) are a plus.

- 2+ years of experience in digital marketing or SEO (internships or coursework welcome).

- Excellent written and verbal communication skills in English.

- Self-motivated and proactive with a data-oriented approach.