Social Media Executive

and2. Job Purpose

We are looking for an experienced and versatile social media marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing social marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

3. Key Accountability

Strategic

• Develops and execute India Social media strategy that uses appropriate messages, methods, and medium to create a clear understanding of regional offerings for targeted customers within the marketplace.

• Conceiving and develop efficient and intuitive Social media communications strategies in-line with the business strategy.

Operational

• Supports the overall business growth through Social media, Content Marketing, media relations, third-party partnerships, manager of extern vendors / PR agencies.
• Focus on enhancing the brand engagement to support business
• This position will support overall business units in increasing the brand value in India market through various Social media activities.

Research & Development

• Benchmark and measure the effectiveness of selling messages Social media communications projects

Financial and Budget

• Ensure budget pertaining to your areas of function is utilized, optimized and tracked

Collaborations

• Develop and maintain internal and external contacts to ensure effective integration of Social media & Content Marketing into product line and marketing management to continually test the validity of marketing recommendations..

Academic

• Promote the culture of positivity, collaboration, continuous improvement, and commitment to quality in all aspects of online marketing communications activities

External Representation

• Represent MIT WPU on various Social media platforms, Forums & Communities with ultimate objective of building MIT WPU brand 4. Person Specification

Substantial leadership and management experience

• Able to provide effective and inspiring leadership by being actively involved in all programs and services, developing a broad and deep knowledge of all programs

External relations and Corporate engagement

The ability to advocate at the highest levels regionally and nationally on behalf of the University and to influence the decision maker.

Personal attributes and style

• A strong commitment to MIT WPU and its vision, ambitions, and values
• The ability to relate to and communicate effectively with staff at all levels in the Division, engaging them with the Universitys vision and plans;
• A personal commitment to and record in effective and respectful partnership working across all staff groups;
• Sound judgement and the ability and courage to make difficult but informed decisions, including on challenging issues;
• Exceptional personal and public communication and relations • Strong organizational and leadership skills • Analytical mindset with numerical aptitude