Generate and develop concepts and ideas which meet the requirements of the brief,
Meet client branding standards and are of a consistently high standard.
Ability to explain supporting rationale for all work.
Ability to challenge clients / internal teams when appropriate in order to raise the Agency's creative offering.
Attend client presentations or pitch presentations as required.
Work across all agency teams as appropriate to projects.
Work with the Client Servicing and Planning teams regarding marketing and creative
Strategies for brand concepts, providing insight and challenging the brief as appropriate.
Ensure all work is done to agreed deadlines and within budget.
Establishes tone, character, and messages that will effectively communicate with the Target audience and fulfill the project objectives.
To write unique and optimized content for the across a range of subjects. Writes all Copy, including but not limited to headlines; editorial copy; scripts for audio/video
Recordings; quizzes; questionnaires; Provides substantive editing or rewriting of client- Supplied copy as necessary.
Responsible for the proper placement, context and meaning of every word as well as The overall message within a creative assignment. Proactively defines and assembles all Necessary content assets with the Art Director and Producer.
Works daily with the Producer to ensure all deliverables and deadlines are met withinBudget. Report to Copy Head, Interactions with CD, Copy Head, Producer, Art Director, and Designers