Art Director

An Art Director produces visual solutions for the communication needs of clients, using a mix of creative skills and commercial awareness

Art Director s need imaginative flair, awareness of current fashions in the visual arts, working knowledge of the latest computer packages and an understanding of material costs and time limits, all of which can impact on the design

Appropriate medium and styles are selected in conjunction with the clients requirements

By providing quality visuals, it is hoped the profit margins of the client will increase, as potential customers become more informed or persuaded by the graphics

Responsibilities & Accountabilities-

Use a wide range of media, including photography and computer aided design

Produce accurate and high quality work

C ontribute ideas and design artwork to the overall brief

Keep abreast of developments in IT, particularly design programs

Work well in a team, with printers, copywriters, photographers, other art director s, account executives, website designers and marketing specialists

Generate and develop concepts and ideas which meet the requirements of the brief, meet client branding standards and are of a consistently high standard

Ability to explain supporting rationale for all work

Ability to challenge clients / internal teams when appropriate in order to raise the agency s creative offering

Works across all agency teams as appropriate to projects

Working with the Client Servicing and Planning teams regarding marketing and creative strategies for brand concepts, providing insight and challenging the brief as appropriate

Develop high level of understanding of communication requirements, strategy and client s perspective

Provide creative input to various projects and assignments

Be a Multi Tasking person and quick responses needed

Excellent communication skills to obtain and relate all information associated with account teams and studio personnel