Digital Marketing Executive

• Plan and execute all digital marketing, including SEO/SEM , marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM , marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google Analytics, Adobe Analytics, Omniture, WebTrends, MixPanel)
• Working knowledge of ad serving tools (eg. DoubleClick)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking, to be able to dissect existing campaigns and present analytical proof
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Should understand Communications, Branding, Marketing, Business, New Media or Public Relations

• Should be well versed with MS word, Power-point and Excel
• Must know how to use Google Analytics
• Knows how to use Ad Managers eg. LinkedIn Ads, Twitter Ads, Adwords
• Working knowledge of Adsense and DoubleClick
• Knows in and out of FB Page and Business Ad Manager
• Ability to understand SEO & Traffic Reports of SEMRush, Moz , Ahref.

Brownie points for

• Other tools you are well versed with
  eg. Adobe Illustrator, Photoshop etc
• Other advertising & social platforms you are comfortable using
  eg. Reddit Ads, Amazon Advertsing, Pintrest Ads, Twitch Ads
• Worked with Affiliate networks eg. affle, infoedge