Trade Marketing Specialist

Plan and execute a monthly Above the Line (ATL) marketing plan to aid the sales team to achieve their monthly retail target

• Market research- Knowing the customer
• Market study – Trends/ Sales promotions
• DGP (Dealer group promotion) budget evaluation
• Marketing Channels available
• Best fit marketing plan

Supporting GTM of new/existing products

• Smooth launch at channel partners
• Monitor initial product performance for 30-60-180 days M
• Monitor impact of various ATL and BTL initiatives to understand market response and take timely actions.

Manage and monitor various agencies/vendors (Media, Media buy-in, POS, event management etc) to create, assist, execute and monitor various marketing elements and campaigns effectively and diligently

• Coordinate with HO brands team
• Timely DGP Claim Settlement
• Maintain healthy PR
• Create/ Edit/ Suggest visuals for branding

Plan and assist to execute tactical Below the Line’(BTL) plan in coordination with area offices and look for opportunities including business alliances to create buzz on the ground to help sales team to get enquiries

• Concept brainstorming
• Agency selection
• Support in building product strategies and communication of the same