Digital Marketing Specialist (3-5 yrs)

- Strong opportunities to progress your career

- Leadership Role

- Flexible working options

Our client is an innovative startup dedicated to revolutionizing the virtual employment and outsourcing industry. Our client mission is to disrupt traditional business models by offering advanced, efficient, and transparent solutions that empower businesses to connect seamlessly with global talent.

The Job:

Our client is seeking a versatile and skilled Digital Marketing Specialist to enhance their online presence and drive digital marketing initiatives. As a key player in a rapidly growing startup, the ideal candidate will have expertise in website management, SEO, graphic design, and Google Ads. This is a full-time remote position offering the opportunity to make a significant impact on the company's growth trajectory.

Key Responsibilities:

Website Management:

- Maintain and update the company website to ensure optimal performance and user experience.

- Implement content updates, design enhancements, and troubleshoot technical issues as needed.

Search Engine Optimization (SEO):

- Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.

- Monitor website analytics to assess the effectiveness of SEO efforts and make data-driven adjustments.

Graphic Design:

- Create visually appealing graphics for digital marketing campaigns, including website banners and social media posts.

- Ensure all designs align with the company's brand identity and marketing goals.

Google Ads (PPC Advertising):

- Plan, execute, and manage pay-per-click advertising campaigns on platforms such as Google Ads.

- Monitor and analyze campaign performance, adjusting strategies to maximize return on investment (ROI).

Ideal Candidate:

- 3+ years of experience in digital marketing or a related role.

- Proficiency in website management tools (e.g., CMS platforms), SEO tools, graphic design software (e.g., Adobe Creative Suite), and PPC advertising platforms (e.g., Google Ads).

- Strong analytical skills with the ability to interpret data and make informed decisions.

- Creative thinker with the ability to develop innovative marketing strategies.