Executive - Digital Marketing (2-3 yrs)

- Work alongside & learn from best in class talent

- Flexible working options

- Opportunity to make a positive impact

Our client is a privately held company with headquarters in Dubai, UAE. Licensed from UAE DED, we are an ISO 9001 certified company, providing end-to-end solutions within the energy domain.

The Job

You will be responsible for :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Designing and developing strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.

Ideal Candidate

- You have at least 2 years experience ideally in Digital Marketing within Internet and Utilities industry.

- Experience within would be a strong advantage.

- You are a strong networker & relationship builder

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are adaptable and thrive in changing environments