Manager - Marketing (5-10 yrs)

-Join a market leader within Events / Conferences

Our client is an international exhibitions and conference company with events across Middle East, Africa, Asia, the America and LATAM

The Job

Job Title : Marketing Manager

Job Role:

Responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering quality exhibitor leads and visitor attendance

Reporting : Group Directors

Location: Bangalore, Dubai

Key Responsibilities:

- Design and execute brand communications and marketing strategies for the events.

- Design and develop marketing and client engagement strategies and initiatives for the MENA, Asia and LATAM regions to drive sales and grow market share.

- Develop digital, print and social media marketing campaigns in line with event branding guidelines and strategy. Drive online traffic, leads and conversions.

- Adherence to budgets. Evaluate effectiveness and relevant performance metrics.

- Conduct market research and identify target universe and key segments within target universe. Conduct competitive benchmarking and provide data-driven insights and best practices.

- Establish relationships with strategically important partners. Work with media partners and trade associations to extend promotional reach.

- Create PR plan (internal or external) and liaise with the event manager/event director.

- Curate content and ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc), ensuring alignment with brand messaging.

- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.

- Optimisation marketing campaigns to meet strategic objectives of maximising visitor attendance and exhibitor acquisition.

- Lead and mentor a team of marketing professionals, fostering a collaborative environment and ensuring cohesive marketing efforts across departments.

- Ensure smooth execution of onsite event management.

- Timely submitting the marketing KPI report to the management

Ideal Candidate

Specification & Skills Set

- At least 7 -12 years of working experience, preferably 3 -5 years in exhibitions industry

Required skills: Digital Marketing, B2B Marketing, Events Marketing

-Good written and oral communication skills Excellent quantitative skills

- Excellent Excel, PowerPoint

- Strong analytical and presentation skills

- Good attention to detail and accuracy.

- Self-starter with proactive nature, and ability to work autonomously.

-Experience in digital marketing tool and metric

- Highly collaborative

- Thrives on constant change