Manager - Design - Marketing Function (5-8 yrs)

Company Name: BharatPe

Website: https://bharatpe.com

Required Skills: Experience in video production and digital storytelling,Deep knowledge of design, typography, color, space, iconography, patterns, layouts, visual hierarchy and imagery,Expertise in digital marketing and creative content development,Knowledge of UI/UX design principles,Proficiency in design softwares and programs (such as Photoshop, Illustrator, Figma etc.)

Description

Mandatory-

1. NEED CANDIDATE FROM - NID (National Institute of Design) type design based Tier 1 college Only

2. Candidate should be from tech and Product based companies like - Zomato, Swiggy, UBER, Flipkart, Amazon, MMT, Groww, PhonePe, Google Pay, Mobikwik and similar companies.

2. Candidate will work work on complete designing of product, software and complete look of designing either in marketing or tech.

3. in-depth knowledge of design, typography, color, space, iconography, patterns, layouts, visual hierarchy and imagery.

4. Proficiency in design softwares and programs (such as Photoshop, Illustrator, Figma etc.)











In this role, you have the opportunity to:-

Be in charge of the visual narrative of BharatPe.

Align your efforts with writers, social media managers and the brand manager to deliver impact.

Put your creative cap on and think up ideas that push the envelope.

Convey stories using graphics and use experience and judgment to develop great visuals and videos.

Continuously experiment to produce visuals that are distinct, disruptive and engage the audiences.

Responsibilities will include:

Functional Expertise:

- Lead the design of campaign creatives, performance-driven graphics, product visuals, and all other design needs, ensuring they align with brand guidelines.

- Keep up to date with digital trends, tools, and best practices, incorporating innovative ideas into creative strategies.

- Support internal stakeholders to ensure the brand identity is consistently represented across all marketing communications, including digital and offline channels.

- Provide guidance in the creation of content, including graphics, videos, animations, and copy that engage and inspire the target audience.

- Test graphics across various media and ensure they are optimized for integration, performance, usability, and sustainability.

Work closely with copywriters, motion designers, brand managers, and other internal teams to produce high-quality, on-brand design solutions and successfully launch projects.

Problem Solving:

- Take the lead in breaking away from established visual paths, pushing creative boundaries, and finding innovative ways to tell the BharatPe story through design.

- Continuously test and iterate on graphic designs, ensuring that they are optimized for both visual impact and functionality across different channels and devices.

- Manage and mentor a team of designers, providing creative direction and ensuring high standards of design are met across all projects.

- Collaborate with senior leadership and internal stakeholders to craft and execute design strategies that elevate brand presence across various marketing channels.

- Oversee and streamline the design process, ensuring that all projects are delivered on time, within scope, and aligned with brand guidelines.

Interaction:

- Participate in creative brainstorming sessions, sharing innovative ideas and design perspectives clearly and effectively with team members to shape and refine creative strategies.

- Regularly interact with product, marketing, and leadership teams to align on creative direction and ensure cohesive, impactful execution of brand initiatives.

To succeed in the role..

Impact:

- Improve brand recognition with attractive visuals.

- Create a hotbed of innovation and iteration.

Challenges & Decisions:

- Operate in a high speed, ambiguous environment.

- Drive growth and cost optimization together.

Qualification & Experience (type & industry):-

- Relevant Education in Design or Graphic Design.

- 5-8 years of relevant or equivalent industry experience.

- Experience in video production and digital storytelling.

- Familiarity with social media platforms and their creative content formats.

Skills & know-how:-

- A keen eye for aesthetics and details with in-depth knowledge of design, typography, color, space, iconography, patterns, layouts, visual hierarchy and imagery.

- A strong portfolio of related works showcasing the above-mentioned qualities.

- Proficiency in design softwares and programs (such as Photoshop, Illustrator, Figma etc.)

6Knowledge of UI/UX design principles.

- Excellent Communication and problem-solving aptitude.

- Ability to work methodically and meet deadlines while working on team project.

- Expertise in digital marketing and creative content development.

- Motion graphics and animation skills are a plus

Behaviors :-

- Self-learner, able to learn new tools quickly and work in a fast-evolving environment.

- Extremely high ownership.

- Self-starter with a bias for action.

- Highly entrepreneurial and comfortable with failing.

- Ability to lead and influence at the top levels.

- Effective x-functional collaborator with great communication skills.

- Ability to operate in a high ambiguity environment.

Job Application Requirements

As part of your application, please ensure the following details are included in your resume:

-Your date of birth dd/mm/yyyy format.

-Your current salary and expected salary details under the "Additional Information" section.

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Expected Salary (Lacs/Year):

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DOB:Please mention in dd/mm/yyyy format.

Gender:

Current Company:

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Education

Resume (pdf only)

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