Manager - Product Marketing - SaaS/eCommerce - IIM/ISB/FMS/MDI (5-14 yrs)

Roles and Responsibilities :

- Responsible for Product Marketing.

- Provide our sales force with the information it requires to advance product sales and be the champion for new product innovations.

- Deep focus on Market understanding, customer empathy and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players.

- Develop product messaging that differentiates new products and services from others in the market through surveys, Client interviews and benchmarking.

- Create Pitch decks, training materials and sales programs to consistently generate new, high quality leads.

- Design and lead the overall GTM strategy.

- Work closely with product management team to expand the existing products along with developing and launching new products.

- Has experience in a Strategy or Product Marketing role in a SAAS product or E-commerce or Big 4 Strategy Consulting.

- Experience in Secondary Research & Documentation.

- Has worked on diverse business assignments across industries and has handled Client facing roles.

Desired Candidate Profile: MBA from tier 1 institutes (IIMs/ ISB, etc.).