Business Analyst/ Senior Business Analyst

Mandatory Requirement :

• Should have 3 - 6 years of experience in a techno-commercial role or as an analyst in an internet business. (E- commerce / Ad Tech Background shall be preferred)

• should be strong at data analysis using SQL or another similar tool and comfortable with large volumes of data.

About the Client:

A leading ad tech company offering innovative advertising solutions, specializing in contextual and display ads. It partners with publishers to optimize revenue through targeted, high-quality advertising experiences.

Job Roles and Responsibilities:

1. Monitor Business KPIs and build an in-depth understanding of the business across the entire data funnel, suggesting key opportunities for growth.

2. Provide actionable data driven insights and recommendations to relevant teams and suggest detailed execution plans to help with planning and decision making

3. Run product experimentation across the funnel and do continuous rounds of A/B testing to understand user behavior and optimize the business metrics

4. Create compelling visual representations of data, automate reports & setup alerts to enhance consumption and usage of data.

5. Solve complex challenges related to product, user experience, performance and scale.

Qualification and Experience

• B.E. Grad or Grad in Statistics, Economics.

• Work experience in Marketing Analytics, Product Analytics, Digital Marketing.